HCP Marketing Intelligence

We help life sciences companies transform their operations by making data a usable product, enabling personalized engagement with AI-driven "next best action" solutions, and automating processes across the value chain. Our strength is end-to-end transformation — from strategy to execution and enablement — ensuring every layer works together to deliver measurable outcomes.

Our sales and marketing technology services allow us to serve our clients across industries.

Manage data.
Deploy data products, data engineering, and data visualization for omnichannel activity.
Gain insights.
Improve BI through commercial, marketing, & sales analytics to measure engagement.
Leverage AI predictions.
Next-best-action suggestions, dynamic targeting, & automation help reach customers.
Optimize digital marketing.
Portals, corporate websites,
and e-commerce stores
enable customer awareness.
Boost customer engagement.
Modernize customer
relationship management
(CRM) systems like Salesforce.

Our sales and marketing technology services allow us to empower digital transformation through:

Diligent data management:
Track HCP activity through data products, engineering, and visualization.
Insightful analytics:
Measure HCP engagement with commercial, marketing, & sales analytics.
AI-powered predictions:
Reach HCPs with next-best-action suggestions, dynamic targeting, & automation.
Digital marketing experiences:
Enable HCP awareness with
portals, corporate websites,
and e-commerce stores.
Modern customer engagement: Improve HCP relationships with modernized CRM systems like Salesforce.

We have the right people with the right experience ready to help you improve HCP marketing while considering:

Regional context

Regulatory compliance

Industry best practices

Competitive intelligence

Causes and prognoses of poor marketing

The life sciences industry is under constant pressure — not just from regulations, but also from data fragmentation and inefficiencies. Data is siloed, and processes are still highly manual, which impacts everything from identifying patients for trials to ensuring adherence.
Ineffective engagement with the HCPs
Unclear ROI in campaigns
Disconnected HCP journeys
Low visibility into omnichannel activity
Difficulty in tracking sales performance

In engagements across industries, we’ve seen transformative results.

Increased sale conversion rates through personalized interactions
Faster, more accurate quotes with real-time, AI-powered automation
More effective campaign targeting through insights into HCP preferences
Enhanced data accessibility for better innovation, targeting, and collaboration
Accelerated sales cycles for custom products by 24%

Empowering digital transformation through:

Diligent data management:
Track HCP activity through data products, engineering, and visualization.
Insightful analytics:
Measure HCP engagement with commercial, marketing, & sales analytics.
AI-powered predictions:
Reach HCPs with next-best-action suggestions, dynamic targeting, & automation.
Digital marketing experiences:
Enable HCP awareness with
portals, corporate websites,
and e-commerce stores.
Modern customer engagement: Improve HCP relationships with modernized CRM systems like Salesforce.

Examples of HCP Marketing Intelligence in Action

With a large life sciences company, we accelerated sales cycles and increased campaign success by de-siloing data management for personalized marketing & sales.

The client wanted to better engage HCPs but faced siloed data and a narrow Salesforce-driven approach. We built a unified omnichannel platform that leveraged Salesforce CRM, AWS cloud, and advanced analytics. This optimized call pacing, improved patient engagement, and boosted Salesforce efficiency. The outcome: stronger engagement and a more competitive digital presence.

With a  global healthcare company, we enabled faster, more actionable insights and analytics by modernizing data domains and removing process bottlenecks.

The challenge was modernizing complex data domains to align with their data-as-a- product vision. We conducted a Modern Analytics Platform (MAP) assessment, built data mesh structures, and rolled out governed data products. The outcomes included automated rebate analysis, consolidated contract visibility, and significant cost savings.

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Let’s explore a tailored roadmap to meet your HCP marketing goals.

At Marlabs, we’re ready to partner with you to build a tailored roadmap — turning siloed data into trusted products and using AI to drive business and patient outcomes. Let’s take that next step together.
Contact Us