AI Discovery & Strategy

AI is full of possibilities – but where does it fit in your business? Our AI Discovery Workshop is your perfect launchpad. This comprehensive program equips you with the knowledge and tools to navigate the exciting world of AI and identify how it can transform your business.

AI Strategy: Aligning Intelligence with Ambition

Despite the way that AI is reshaping industries, over 80% of AI projects fail. That’s why we start by evaluating readiness, particularly of your data and automation layers, and guiding you through the discovery process with our AI Discovery Workshop. With this structure, we help you avoid common mistakes so you can take the plunge of AI transformation with the confidence you need to successfully innovate and achieve meaningful outcomes.

This workshop is the first step of Marlabs’ AI Evolution Framework, which guides enterprises from vision to victory by aligning AI initiatives with strategic goals — whether that’s accelerating innovation, optimizing operations, or enhancing customer experiences. To transform our clients into AI-empowered enterprises, we assess readiness, develop proofs of concept, and establish AI Centers of Excellence to ensure sustainable and scalable impact. Our approach isn’t about deploying AI for its own sake; it’s about embedding intelligence where it matters most.

Why go through an AI discovery process?

There’s so much hype about AI in the market that it’s hard to decipher what’s real and what’s exaggerated. Our AI Discovery Workshop helps you understand how AI can be applied realistically to meet your business challenges. The process:
  • Explains the truth about AI capabilities and what it takes to use them
  • Empowers you to identify and capitalize on AI opportunities
  • Determines if specific use cases are worth the investment for your company
  • Combines education, industry expertise, and a structured approach to AI

What happens in our AI Discovery Workshop?

What are the benefits of our AI Discovery Workshop?

Increase Efficiency & Productivity

Focus on operational costs, margins, and profitability​
  • Customer support and service automation​
  • Knowledge management and document-heavy workflows
  • Statistical and predictive analytical data models​
  • Report generation
  • Co-pilots and AI agents
  • Software development workflows

Accelerate Products & Service Innovation​

Focus on core offerings and new revenue opportunities
  • Research & analysis​
  • Generative design and simulations, prototyping and proofs of concept (R&D workflows)​
  • Product development lifecycle workflows​
  • Deeper customer insights for sales and marketing​​

Improve Customer Experience

Focus on delivering ultimate value to customers
  • Intelligent customer support​
  • Next best actions
  • Personalization
  • Self service experiences
  • Customer-facing co-pilots and AI agents

Challenges to Innovation with AI

Organizations often underestimate the prep time needed for setup and specialization to ensure an AI model will successfully perform the work intended. Other common challenges we help clients solve include:

Lack of Resources

To overcome this challenge, businesses must invest in research and development and prioritize innovation.​

Fear of Failure

Businesses must foster a culture of experimentation and learning while also gaining confidence by mitigating risks.

Resistance to Change

Organizations must communicate the benefits of change and involve stakeholders in the decision-making process.​

Misconception of AI as Technology Only

Implementing AI is an
organizational and cultural
change that encompasses
people and process along
with the technology.​​

Who Are Our AI Partners?

Microsoft Data Fabric

Microsoft Fabric with Co-Pilot AI is an end-to-end analytics and data platform that unifies your data and AI initiatives. Through platforms like Azure AI Foundry and Copilot Studio, we leverage Microsoft’s advanced AI capabilities to create sophisticated multi-agent workflows that enhance productivity.

Databricks

Our partnership with Databricks allows us to unify data engineering, ML development, and real-time analytics on a single platform. This allows it to power a data intelligence engine that understands the unique semantics of your data with accelerated AI solution development and continuous model refinement.

Salesforce

By integrating AI agents with Salesforce, including through Salesforce’s Einstein and Agentforce, we enhance CRM capabilities, transform customer interactions, and drive business growth. We offer features like lead conversion prediction, chatbots for customer service, and personalized product recommendations.

Google AI

Google Cloud’s AI platform simplifies AI agent building and the end-to-end machine learning workflow. Google AI allows developers to build, train, and deploy models and agents more efficiently and with a maximum of control and governance.

AWS

Our collaboration with AWS enables cloud-native AI deployments to ensure scalability and flexibility for your digital workforce. AWS provides a wide range of AI services, including machine learning, natural language processing, and computer vision, which can be easily integrated into applications.

Snowflake

By harnessing the Snowflake AI Data Cloud, we enable real-time data access and sharing across business units and partners. Our AI agents can tap into governed, high-quality data directly within Snowflake to deliver personalized insights and automate complex decisions.

We’re Your AI-Powered Partner

Our data-driven approach to AI, along with our experience, expertise, partnerships, and proven methodology for AI adoption will drive innovation and continued transformation​.

AI Experience

  • AI development​
  • AI proof of concepts​
  • AI discovery & education​
  • AI Centers of Excellence

AI Process

  • AI discovery and strategy
  • AI service disciplines, focused on outcomes​
  • Our AI Evolution Framework​

AI Perspective

  • AI is transformative but misrepresented.​
  • AI isn’t just tech, but a new business function.​
  • A classic data foundation is necessary for AI​.

AI Partners

  • Microsoft Fabric​
  • Databricks​
  • Salesforce
  • Google AI​
  • AWS​
  • Snowflake

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