Summary

A global pharmaceutical company unified its fragmented web infrastructure into a scalable platform, reducing costs, accelerating feature delivery, and improving consistency across HCP and patient portals.

Challenge

The client, a global pharmaceutical company headquartered in Israel, was operating multiple outdated websites and fragmented codebases for healthcare provider (HCP) and patient portals. This legacy infrastructure led to high maintenance costs, inefficient feature sharing, and a disjointed user experience. The lack of a unified system hindered scalability and delayed the launch of new digital capabilities.

The objective was to streamline development and enable faster delivery of new websites and portals. A consolidated platform was needed to reduce overhead, improve performance, and support independent site creation.

Solution

Marlabs implemented a unified, product-based platform through a four-phase strategy.

Asset consolidation & feature alignment

In the first phase, Marlabs centralized digital assets and aligned feature development across the organization. A product-based approach was adopted to ensure consistency and reduce duplication. Governance models were designed to support scalable and standardized development practices.

Unified platform development

The second phase focused on building a shared platform that could support multiple websites and HCP portals. Technical workshops guided the creation of a multi-site structure and role-based access models. This enabled flexible management of different user groups and streamlined platform operations.

Code modernization & simplification

In phase three, the team modernized legacy code and removed redundancies. Performance was enhanced through optimized content tooling, and theming and editor capabilities were improved. These updates simplified development and improved the user experience across platforms.

Scalable architecture deployment

The final phase involved deploying scalable infrastructure to support flexible site creation, automated deployments, and integrated diagnostics. This architecture allowed for rapid testing and easier maintenance, enabling teams to launch new portals independently and efficiently.

Results

The unified platform delivered measurable improvements:

• Cost reduction: Operational and maintenance expenses were lowered by consolidating infrastructure.
• Faster time to market: New features and portals could be deployed quickly without heavy development lift.
• Improved reusability: Shared components and standardized code enhanced development consistency across platforms.
• Unified codebase: Ongoing platform evolution is easier to manage and scale due to centralization.
• Scalability & performance: The new architecture supported more efficient testing, diagnostics, and deployments.
• Ease of launch: Teams can now create new websites with minimal effort, independent of centralized development resources.

Impact

The platform modernization initiative delivered lasting benefits:

• Reduced operational and maintenance costs
• Accelerated time to market for new features
• Improved reusability of components
• Unified codebase for easier scaling
• Enhanced scalability and performance