Experience Design

In this AI era, we design exceptional experiences that elevate what you do best and transform challenges into compelling success stories. We reimagine better ways for people, businesses, and technologies to connect through user interfaces and user experiences so that everyone is a winner.

Prevent making a bad investment!

Winning leaders challenge their assumptions and proactively leverage design to envision, test, and validate ideas upfront. By doing so, they can deliver what users want faster and smarter.

Re-Imagine

Are you in need of a refresh? Are you facing unsatisfied customers?

Your users are changing; so should you. Fleeting interactions increase customer acquisition cost and complicate operations. We craft strategies to effectively transform your customer experience, re-writing the story of how you deliver success.

Experiment

Are you wanting to experiment with new technologies or ideas?

The hype of AI and machine learning has gotten everyone wanting some. Leverage our design know-how to quickly experiment and uncover opportunities that are most suited to your unique context, business vision, and customer aspirations.

Envision

Need to visualize your ideas? Need a gut check on your value prop?

Exploring ideas, making them tangible, and validating concepts against your business goals gives you the insights you need before making decisions. Explore pathways to propel your business forward and stay ahead of the industry.

Optimize

Cumbersome experience? Complex processes? Outdated systems?

Refining processes and uncovering opportunities will help you gain efficiency and enhance the user experience. Consistently doing so ensures your customer experience stays fresh, evolves, and drives sustained innovation and impact.

One mindset.
Consistent results.

We leverage technology and design human-centered and business-forward smart solutions.

Digital Solutions for Enhanced Cardiovascular Care

In the fast-paced world of life sciences, precision and innovation are essential. Our expertise empowers pharmaceutical, biotech, and healthcare organizations to accelerate drug discovery, optimize clinical trials, and improve patient outcomes.

Through tailored data, AI, cloud, ERP, and digital engineering solutions, we streamline operations, enhance compliance, and drive innovation. Paired with human-centered experience design, we help life sciences leaders deliver impactful results with confidence and agility.

Challenge

The client needed to adapt their rehab app for cardiopulmonary use, adding real-time heart rate monitoring, feedback, and progress tracking, along with a web platform for program management and patient records.

Solution

We replaced manual processes with a digital platform featuring intuitive forms, enabling healthcare professionals to prescribe rehab programs more efficiently and eliminating manual calculations, which improved productivity and accuracy.

Results

Our digital workflow transformation reduced administrative time, boosting efficiency and accuracy. This improvement led to better patient outcomes, scalable rehab program management, and optimized resource use in healthcare settings.

Stream smarter, connect deeper. Your world, your way.

The challenge was to devise a digital strategy for a streaming platform, shifting from a traditional model to a dynamic content system tailored for personalized user experiences. We addressed this by prioritizing customer experience and using high-fidelity prototyping before coding, showcasing our ability to deliver intricate digital solutions. This strategy effectively minimized risks, streamlined and expedited the product development process, and significantly enhanced business outcomes.

Challenge

The task was to design a digital strategy for a streaming platform, transitioning from a traditional model to a dynamic content system that offers a personalized user experience.                                    

Solution

By focusing on customer experience and employing high-fidelity prototyping before coding, we demonstrated our capability to deliver complex digital solutions.

Results

This approach reduced risks, guided and accelerated product development, and maximized business results.

Reducing complexity so towns can run efficiently

A mid-market software company struggled to provide a unified customer experience across its software ecosystem. Some customers used a legacy desktop app with an outdated experience, while others used a modern cloud app. The goal was to validate customer personas and design a unified experience within a single platform. Through human-centered design workshops, we refined personas, defined requirements, and created 100+ mock-ups linked to EPICS and user stories, using a design system for consistency. Two delivery teams worked in parallel to meet the timeline. The result: a successful migration of legacy customers to the cloud, reduced operational costs, and faster onboarding.

Challenge

Our client aimed to migrate legacy applications to the cloud, validate user personas, unify the customer experience, and deliver key application capabilities within a clear timeline by late 2024.

Solution

We captured user needs, refined functional and non-functional requirements, and delivered 100+ mock-ups linked to EPICS and user stories. Using a design system for consistency, we set up two delivery teams to develop and deploy the product within the client’s timeline.

Results

Our approach enabled the client to successfully migrate many legacy platform customers to the cloud application, retired legacy systems, reduced application operational costs, and sped up onboarding for new customers.

Transforming Visions into Realities with Cutting-Edge Experience Design and Strategic Innovation

Ideation & Innovation

A dynamic framework designed to quickly and cost-effectively explore and define potential solutions. Our service is ideal for clients who need to clarify, visualize, experiment, or understand solutions to their challenges before investing in specific technologies or capabilities.

Fast and Economical Exploration

Allows the quick exploration of multiple options, minimizing risks by validating ideas with real users before making significant investments.

Shared Vision

Efficient way to build a shared understanding and alignment of what your next steps needs to be.

Active Collaboration

We work together with you and your clients through collaborative design thinking activities, ensuring alignment and creating tangible artifacts along the way.

Customized Deliverables

Deliverables vary according to the challenge, including personas, user journeys, low-fidelity prototypes, competitive analyses, and roadmaps for realization.

Design Services

It involves the process of envisioning, creating, and refining products that solve specific  problems and meet user needs while aligning with business objectives. This service combines creativity, research, and technical expertise to develop functional, user-friendly, and aesthetically appealing digital experiences.

Value proposition

Efficient and Well-Designed Solutions

We provide solutions that deliver both well-designed and efficient digital experiences, ensuring they meet the needs of users and drive business goals forward.

User-Centered Approach

Our design process is highly iterative, involving continuous testing and validation with users to enhance functionality and appeal.

Cost-Effective and Risk-Reducing

By validating designs before full-scale development, we help avoid costly redesigns post-launch, increase confidence in investment choices, and lower tech support costs through thoughtful design.

Our differentiators

Integrated Design Process

We work collaboratively with your teams to transform needs and functional requirements into interactive prototypes and mockups, informed by research and user feedback.

Comprehensive Deliverables

Customers can expect tested and validated design assets and branded design systems, style guides, and design libraries to ensure brand consistency across products.

Technology and Creativity

Our global team of designers utilizes the latest technologies, including AI and accelerators, to enhance our creative process and framework.

Design-as-a-Service

Design-as-a-Service (DaaS) provides an on-demand design model offering professional design expertise, resources, and solutions.

Value proposition

Scalability and Flexibility

Easy access to skilled designers when needed without the complexities of managing full-time resources or handling hiring.

Cost Efficiency

Saves administrative costs, such as payroll and benefits, by providing design expertise on an as-needed basis, allowing for rapid resource onboarding.

Improved Delivery

Enhances delivery speed and quality through clarified and well-designed requirements, reducing the need for rework and ensuring high-quality user experiences.

Our differentiators

On Demand Design Expertise

Access to various design specialties, including UX, UI, front-end, and UX research, from junior to lead levels to ensure you have the right expertise for any project.

Unique Value Proposition

Bridging the gap between technology and business needs, we offer extensive experience in design operations and support for tech implementations of all sizes.

Embedded Designers

Potential for new revenue streams by embedding designers within customers' environments, providing strategic positioning and uncovering additional scope opportunities.

What Our Customers Say

Discover the stories of those who have already experienced the transformation.
“Unprecedented for a technology consultancy to seek such a deep understanding of our strategic direction before proceeding with development.”

ELI
IT Director - Feliz7Play
"From the beginning of the project, our expectations were not only met but exceeded in every aspect. Everyone’s excitement to start using the tool is evident, especially after witnessing the speed of the searches and the efficiency of the results. The app truly impressed everyone, which only reinforces our confidence that we made the right choice in trusting this project to Marlabs."

Washington
Manager PD&I - ANCP
"Really appreciate that you work on everything with respect to the entire system. I know that's not the sort of thing that you do in an evening but you made it happen, and it seems really well thought out."

Zach
CPO - Straighterline