Powering the Future of Telecom with Data & AI

In the US, telecom industry growth is outpacing inflation and broader economic growth; the US market is forecast to grow by $123.8 billion USD between 2024 and 2029 — well above GDP trends for developed economies. The US has a mobile penetration rate of 115%, meaning there are more active mobile subscriptions than people.

This presents a significant opportunity for telecom leaders to drive exponential growth...but only if they 1) have their data in order and 2) leverage the disruptive power of artificial intelligence.

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Why the Largest Telecom Companies Trust Marlabs

28

Years of experience delivering customized IT solutions

#1

We work with the #1 telecom company in North America.

200+

Data and AI practitioners that have deep domain expertise

Our Experience Across the Telecom Value Chain

Customer Acquisition & Engagement
  • Customer Segmentation for Tailored Campaigns: By segmenting customer bases, we've enabled targeted marketing efforts that resonate with specific demographics, leading to higher conversion and retention rates.
  • Real-Time Promotions for Port-Out Requests: Proactive, real-time offers for customers considering porting out have significantly reduced churn, demonstrating our ability to impact critical moments in the customer lifecycle.
  • Reducing Shopping Cart Abandonment with Targeted Communications: We've implemented systems that identify and address reasons for shopping cart abandonment, leading to increased sales and a smoother customer journey.
  • Customer 360 View: Our solutions provide a comprehensive, unified view of each customer, empowering service agents with the information they need to deliver personalized and efficient support.
Network & Service Optimization
  • Enhancing Network Performance: Optimized network infrastructure leads to improved speed, reliability, and overall service quality for end-users.
  • Promoting Cybersecurity: We keep your customer's data and your network's operations secure through AI-powered threat detection, 24/7 monitoring, and deep threat intelligence.
  • Self-Healing Networks: Through real-time, AI-powered responses and proactive monitoring, we develop self-healing capabilities to keep your network running smoothly for you and your customers.
Supply Chain Management
  • Streamlined Supply Chain Management: We've implemented solutions that bring greater efficiency, transparency, and cost-effectiveness to the complex telecom supply chain, from equipment procurement to service delivery.
  • Leveraging Machine Learning for Customer Insights: By applying machine learning, we've helped companies uncover deep customer insights, enabling them to anticipate needs and proactively address pain points.
  • Advanced Reporting for Business Insights: Our reporting solutions provide actionable insights into customer behavior and operational performance, enabling data-driven decision-making across the organization.
Customer Experience & Operations
  • AI Assistant for Onboarding: Streamlining the onboarding process with intelligent AI assistants ensures a seamless and positive initial experience for new subscribers.
  • Optimizing Agent Interactions for Better CX: We've streamlined agent workflows and provided tools that enhance the quality and effectiveness of customer interactions, leading to higher satisfaction.
  • Improving Call Center Efficiency: By optimizing processes and implementing advanced technologies, we've helped reduce wait times, resolve issues faster, and improve overall call center productivity.

Success Stories

Data lakehouse implementation for one of the top two telecom companies in North America

To address the complex challenges faced by the telecom client, Marlabs designed and implemented a comprehensive data lakehouse solution on AWS. This solution was executed through a multi-phased approach to ensure seamless integration, real-time data processing, and enhanced data management capabilities

Results:

Reduced Churn: New subscription plans reduced churn by approximately 8%.

Increased Customer Satisfaction:
This work enhanced customer satisfaction rates by 13%.

Reduced Data Quality Issues:
We reduced data quality issues by approximately 15%

AI Onboarding Assistant for Developers

An AI Assistant was developed to streamline the process for new developers. This assistant provides a centralized platform for knowledge sharing, reducing the dependency on other team members and ensuring quicker access to essential information.

Results:

Improved Efficiency: We reduced onboarding time for new developers from 2-3 months to a few weeks.

Enhanced Development Quality: This work led to better adherence to development guidelines and architecture, reducing rework and technical debt.

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Want to know how we can help you get the most out of your data?
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