A collaborative approach to forging a responsive digital environment for a pharma giant

Experience Design
Web & App Development
UI/UX
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Client:
Confidential client

A major pharmaceutical company

Industries:
Life Sciences
Partners:
SAP
Services:
Experience Design
Web & App Development
UI/UX
Ideation & Innovation
ERP & CRM
Help Desk Support
Intelligent Automation (IA)
Implementation & Integration

Challenge

In the rapidly evolving digital landscape, businesses must adapt and innovate to maintain a competitive edge. Therefore, a comprehensive digital transformation plan was paramount for a global leader in developing and manufacturing containment and delivery systems for injectable medicines. With 50+ factories in 28 countries and an output of 100 million injectable medicine components per day, this pharma giant required expert guidance to navigate the complex terrain of digital innovation. Marlabs, a leading digital transformation company with a proven track record of excellence in forging collaborative partnerships to guide clients through uncharted territory, was a natural choice. Together, they embarked on a journey to revolutionize the pharma giant’s operations and customer experience.

Defining the Scope of Digital Transformation

With numerous potential areas for digital intervention, such as streamlining processes, integrating operations, and enhancing customer engagement, the task was to prioritize and tackle the most pressing concerns.

Overcoming Technological Limitations

We ensured that the digital solutions implemented would be compatible with existing systems and infrastructure while minimizing disruption to day-to-day operations.

Balancing Speed and Quality

The pharma giant needed a digital transformation partner to deliver rapid results without compromising quality or disrupting underlying business.

Solution

The Digital Transformation Centre (DTC)

We establishing a Bangalore-based DTC to spearhead the company’s global digital initiatives, with Marlabs playing a pivotal role in developing a comprehensive digital infrastructure blueprint and fostering innovation through close collaboration.

A Strategic Partnership

As partners in digital transformation, Marlabs devised a comprehensive digital infrastructure blueprint, combining strategic thinking and technical expertise to create a plan for rapid, high-impact implementation. Marlabs assembled a team of experienced senior executives who provided strategic thinking and technical expertise in major digital platforms such as SAP HANA, Azure, UI&UX, and Sitecore.

Operational Support

To ensure the continued success of the collaboration, Marlabs deployed a team of 50+ technology professionals to assist in implementing the plan, providing ongoing support to the DTC, and bringing the digital transformation vision to life.

Implementing the Digital Transformation Initiatives

Revamping E-commerce

Marlabs overhauled the company’s website in a matter of weeks by integrating Sitecore experience commerce, SXA accelerators, SAP, and plugins, making it easy and intuitive for the customers to use. The much-improved website resulted in a 40% increase in speed, improved navigation, multi-language support, and an additional $1.4 million profit from small quantity orders within the first year.

Enhancing User Experience

Introducing Marlabs’ proprietary SharePoint-based solution to improve user interfaces on legacy infra-systems resulted in higher adoption rates, user-generated business process improvements, a range of user-generated dashboards and insights, and more efficient supply chain management.

Augmenting Critical Functions

Technicians from Marlabs played a pivotal role in supporting the Network Operations Center (NOC) and Security Operations Center (SOC) by resolving P1, P2, and P3 service requests and various security issues, reducing IT backlogs, and ensuring uninterrupted global technical support.

Driving Digital Marketing

Marlabs’ rapid automation of the company’s website and implementation of SEO, Google AdWords, and social media initiatives led to a 10% increase in qualified customers through digital channels within six months and significantly improved on-site engagement and conversion rates.

Results

The collaboration between Marlabs and the pharma giant has demonstrated the potential of a synergistic partnership in the digital transformation arena. Through trust, expertise, and unwavering commitment to working together, they revolutionized the pharmaceutical company’s operations, enhanced the customer experience, and drove remarkable results. As a leader in digital transformation, Marlabs continues to pave the way for businesses to reimagine their futures and thrive in an increasingly digital world.

Impact

  • Profits and Efficiency - The digital infrastructure blueprint, designed for immediate impact, has driven a 54% increase in profits with more efficient processes, such as the integration of DocuSign.
  • B2B Sales Growth - The vastly improved e-commerce site has led to higher B2B sales and a better customer experience.
  • Scalable Solutions - Establishing a modular platform for phased launches allows for future expansion and optimization.
  • Trusting the Future - As the pharma giant continues to execute its transformation blueprint, Marlabs remains a trusted partner, poised to support supply chain rationalization, IT infrastructure enhancement, and SharePoint optimization.