Marlabs Whitepaper: AI Value Stems from Interaction, Not AI Model

NEW YORK – November 5, 2026 – Marlabs, a leading AI consulting and transformation provider, today announced the release of its new whitepaper, “The Intelligence Is in the Interaction: Designing AI for How People Actually Work.”  

The paper argues that AI systems that perform well in testing often fail in production because of how people are asked to use them, and lays out a practical approach for designing the space between the AI and the human.

The risk is already showing up at work. A global study of more than 48,000 people across 47 countries by the University of Melbourne and KPMG found that 66% of people rely on AI output without evaluating its accuracy, and 56% have made mistakes in their work because of AI.

The whitepaper shows how. In one example, AI suggests the wrong medication for a patient record, and the interface offers the specialist only accept or cancel, so she accepts. Redesign the workflow to flag uncertainty, route high-risk answers for review, and document each decision, and the same AI produces a different outcome.

“Enterprises keep investing in better models, but the model is only half the system,” said Thomas Collins, CEO of Marlabs. “AI’s value comes from how people and AI work together: when to trust an answer, when to challenge it, and who owns the decision. Leaders who design that interaction will capture the value, and those who don’t will scale the risk.”

Inside the Whitepaper

The paper introduces the Marlabs AIx framework for UI/UX design, part of the Marlabs AgilityAI full-lifecycle enterprise AI suite. It treats AI behavior as a cross-functional discipline and outlines:

• A five-step approach: align the disciplines, define the behavior, design the workflow, build the controls, and monitor the system after launch

• Eight disciplines to align before development: human interaction design, process and workflow design, information flow, knowledge design, risk and compliance, evaluation and monitoring, engineering, and business ownership

• Five questions to answer before writing a line of code: Do we need AI at all? Is the data ready? Who decides what happens when the AI is uncertain? How will we evaluate it after launch? Who is accountable for its behavior?

Availability

“The Intelligence Is in the Interaction: Designing AI for How People Actually Work” is available for immediate download. For more information, visit Marlabs or book a meeting with a Marlabs AI expert today.

About Marlabs

Marlabs is your trusted AI consulting and transformation partner with 30 years of experience solving modern challenges with a proven track record of delivering complex technology solutions to Fortune 500 clients across financial services, life sciences and healthcare, manufacturing, telecom, media, technology, and other industries. Headquartered in New York with 14 office locations globally and employing over 2,200 AI, data, and digital solutions experts, Marlabs focuses on operationalizing AI as a core business capability, enabling organizations to move from experimentation to execution with solutions that deliver sustained, quantifiable value. To learn more about Marlabs visit the web and LinkedIn.