Summary

A global beverage manufacturer automated campaign analytics using Azure SQL and Power BI, reducing manual work and delivering real-time insights across four regions.

Challenge

The client, a multinational beverage corporation with over 69,000 employees, faced inefficiencies in campaign performance tracking due to manual data collection and fragmented reporting processes. Excel-based workflows created delays and limited managers’ ability to access timely insights, slowing down decision-making across regions.

The objective was to create automated, real-time reporting for campaign analytics. The solution needed to reduce manual workloads, improve accuracy, and deliver user-friendly reports tailored to regional needs.

Solution

Marlabs implemented a four-phase solution using intelligent automation and advanced analytics.

Data extraction & automation

In the first phase, the team automated data extraction from internal financial systems. SQL-based workflows replaced manual collection, reducing effort and improving reliability. Automation design and workflow setup ensured consistent data flow into the analytics system.

Semantic data modeling & transformation

The second phase focused on building semantic data models in Azure SQL. These models enabled user-specific and regional analytics, transforming raw data into actionable insights. Metadata configuration and transformation logic supported tailored reporting across business units.

Reporting development & customization

In phase three, Marlabs developed Power BI dashboards customized for campaign performance tracking. Reports were designed to meet business requirements and mapped to regional needs. This ensured that each team received relevant, easy-to-use insights.

Regional rollout & enablement

The final phase involved deploying the solution across four regions—Europe, LATAM, North America, and Asia Pacific. User enablement and change management supported adoption, while automated reporting tools empowered teams to make data-driven decisions independently.

Results

The automated analytics solution delivered measurable improvements:

• Enhanced global reach: The solution supported four regions with streamlined reporting.
• Improved efficiency: Automation significantly reduced manual reporting workloads.
• Real-time insights: Managers gained timely access to campaign performance data.
• Empowered teams: Self-service Power BI tools enabled decision-making at every level.
• Stronger collaboration: Consistent data and reporting improved alignment across teams.
• Reduced dependencies: Operations teams were no longer burdened with repetitive reporting tasks.

Impact

The campaign analytics initiative delivered lasting benefits:

• Enhanced global reach with regional reporting
• Improved efficiency through automation
• Real-time insights for faster decisions
• Empowered teams with self-service tools
• Stronger collaboration across departments
• Reduced dependencies on operations teams