Whether you're initiating or advancing AI, Marlabs provides the expertise to maximize its enterprise value. We implement AI solutions in a way that frees people up for more impactful work while simultaneously minimizing human errors in more repetitive processes.

AgilityAI

Marlabs AgilityAI is not just a platform; it is a comprehensive framework for transformation. It addresses the core points-of-failure by providing a framework to align AI to business value, pre-built accelerators to reduce implementation time, and the operational models to deploy AI confidently.

AI Discovery & Strategy

Whether you’re excited or cautious about implementing AI, our discovery service is your perfect launchpad. This comprehensive program equips you with the tools to navigate the exciting world of AI, understand its limitations, and identify how it can transform your business.

Agentic & Interactive AI

At the core of digital workforce augmentation, agentic AI is redefining organizations. We build AI agents that understand your organization, enabling them to boost customer experience and engagement, improve internal decision-making, increase productivity, solve understaffing concerns, and more.

AI Development

Cognitive AI can discover patterns in your data that reveal possibilities for optimization and innovation faster and more accurately than otherwise possible. We have the expertise to implement AI with the proper guardrails for meaningful, expediated results in your quest for knowledge.

AI Governance

Becoming an AI-powered organization requires trust at scale in AI solutions implemented throughout your business. At Marlabs, we embed governance into everything we do with clear, consistent, and reusable policies, along with human oversight and purposeful checkpoints.

AI Transformation

From evaluating AI readiness to reaching AI excellence, we help organizations become AI-empowered through strategic and meaningful transformation. With our AI Evolution Framework, our team serves as a safety net to help you strategize meaningfully, avoid common mistakes, and augment your workforce with AI solutions and agents.

Data

Our team has decades of experience cultivating sustainable, value-driven efforts in data and analytics. Whether you’re just moving beyond department-focused spreadsheets or looking to upgrade your data architecture to discover cutting-edge insights, our team has proven results you can trust.

Data Strategy

At Marlabs, we want every step of our clients’ data journeys to have meaning and impact. That’s why we include more than data when creating a data strategy. We consider technology, processes, people, culture, and team adoption to help you drive data-informed decision-making.

Data Governance

Keeping data clean, consistent, and compliant prepares a foundation for creating data you can trust. As the world of data continues to expand, doing so grows more difficult—and more important. We can structure your data to meet all your business requirements and goals.

Data Management

Marlabs can help you manage your data so that you have a single, trustworthy source of truth for the organization, one that is comprehensive and up to date. In doing so, we also help you break silos and build a data-literate organization.

Data Engineering

Taking your data strategy from plan to execution is a daunting task for any team. With a rich history of successful data migrations, data architecture engineering, and analytics enablement, Marlabs can accelerate your success so you can make data-driven decisions sooner.

Advanced Analytics

We harness the full potential of your data by implementing analytics solutions that point out anomalies, predict customer needs, highlight ways to optimize resources, and so much more. We focus on developing analytics that are actionable and accessible for your team.

Data-as-a-Product

Data-as-a-product thinking transforms the way enterprises think about data and ensures their data is AI-ready. As the finish line for mature data management, it ensures every data asset is clean, trustworthy, up-to-date, and contextually designed.

Digital Product Engineering (DPE)

Marlabs’ tailored engineering solutions create intuitive digital experiences with high-performing software. We engineer products to be user-centric and to continuously add value in an age where user needs and technological possibilities are ever-changing.

Application Development

At Marlabs, we’re experts in creating innovative, future-ready application solutions. We partner with you to ensure your apps are maintainable and user-centric. As digital needs evolve, we work to continuously deliver new value through iterative development.

Application Modernization

Struggling with out-of-date applications? Looking to build a competitive edge with applications that meets customer and employee needs for automation, AI, and customization? Either way, our team is ready to help you make the transformation into the digital, cloud-focused age.

DevOps

Our DevOps services bring together your teams for software development and IT operations to deliver fast, secure, and reliable software. By orchestrating people, processes, and platforms, we establish clear and collaborative integration and automation solutions.

Product & Platform Strategy

Our scalable and repeatable framework aligns business vision with user needs and technical capabilities. By keeping the whole technology ecosystem in mind and embedding AI directly into the strategy, we create future-ready architectures that are secure and adaptable.

Product Sustenance & Support

Marlabs’ product sustenance and support focuses on anticipating and evolving with growing organizational and customer needs—not just reacting to issues. We make sure your products are always available, always secure, and always optimized with zero business disruption.

Quality Engineering

More than just traditional software testing, Marlabs’ quality engineering relies on cutting-edge, AI-driven testing methodologies and automation frameworks. From initial strategy to continuous improvement, we build quality engineering into every step of product engineering.  

Intelligent Automation

As experts in intelligent automation, we take automating tasks to the next level. Our team can help you automate even unstructured repetitive tasks using intelligent and AI-power automation. In doing so, we release your team to more high-value tasks.

IA Digital Governance

We help you take control of your processes by automating governance for security, consistency, and accuracy. By leveraging AI and machine learning, our intelligent automation solutions can provide unparalleled integrity in your data and processes.

RPA

With our robotic process automation (RPA) solutions, Marlabs reduces human error in repetitive processes. In doing so, we enable your people to spend their time and energy on more meaningful tasks. Then, by combining AI and automation, we take your processes to the next level.

Automation Partners

Our team has extensive experience with a variety of automation platforms. While we partner with major industry players to provide the best service possible, we also custom fit all our solutions to our clients’ business needs and objectives.

Experience Design

In the age of digital transformation, human-centered design has never been more important. Whatever stage you’re at, whether its initial ideation or modernization improvements, our team can help build intuitive solutions that drive your business forward.

UI / UX

Our user interface (UI) and user experience (UX) solutions focus on the entire customer journey. We focus on helping you build trust with both internal and external users by providing them with natural and frustration-free interactions with your products.

Ideation & Innovation

Do you know there’s a market need, but you’re not sure what would fill it? Do you have an idea of what you want to do, but you’re not sure how to execute? Our expert consultants use their technical and industry knowledge to guide you through vision casting and design preparation.

Design Services

From ideation and planning to creation and refinement, our team offers services through the full design lifecycle. We develop comprehensive, creative, and thoroughly tested design products that incorporate all your business and customer needs.

Design as a Service

Our design-as-a-service offering takes a flexible and scalable approach to design initiatives. We provide the design support you need, when you need it, so that you can tackle projects with confidence.

ERP & CRM

With our ERP and CRM solutions, you can empower your organization the way you always wanted to. Whether you're looking to migrate to a new system or reinvigorate your current setup, our experts strategically design platforms to unlock possibilities that serve you and your customers better than ever before.

ERP Migration

Ready to make the move to next-gen enterprise systems? Our meticulous digital transformation experts empower users and accelerate ERP migration for rapid results you can trust.

ERP Modernization

In the age of intelligence, sometimes the potentially most powerful systems are actually the ones slowing down business growth. Our team modernizes ERPs to enable real-time insights, intuitive user experiences, and future-ready AI innovation.

CRM Implementation & Integration

With a strategic focus on ROI and revenue results, our team does more than just set up your CRM system. We focus on user adoption and empowerment by building in governance, training, and intelligent automation.

Cloud

As the world becomes ever more digital, cloud infrastructures have never been more important. Whether you’re migrating to a new system, implementing edge computing, or increasing your digital security, our team can help you confidently architect, migrate, optimize, and secure your cloud environments.

Cloud Engineering

Unlock the full potential of cloud‑native architectures with purpose‑built solutions that adapt as your business evolves. At Marlabs, our automation‑driven DevOps pipelines ensure rapid delivery and continuous performance tuning, keeping you agile in a competitive landscape.

Cloud Migration

Don’t let migration complexity slow down your digital ambitions. Through personalized, risk-mitigated roadmaps, we seamlessly transition your workloads to the optimal cloud environment to ensure minimal business disruption.

Digital Infrustructure

Modernize your IT backbone for multi-cloud realities including networks, storage, and compute that scale on demand. With intelligent capacity planning, AI-driven monitoring, and 24/7 maintenance and optimization, we deliver the reliability, flexibility, and efficiency your critical digital operations need.

Digital Security

With security stakes higher than ever, proactive threat detection and zero‑trust controls are non‑negotiable. Our expertise in cloud-native security frameworks and proactive threat management ensures compliance and builds unshakeable trust.

Digital Workspaces

Achieve true workforce flexibility through secure, high-performance virtual desktops and applications accessible anywhere. Simplify management, enhance security, and boost productivity while enabling seamless user experience across your business.

Edge Computing

Deploy computing and analytics closer to your data sources, enabling real-time insights and faster decision-making. We help embed continuous monitoring, identity governance, and automated responses across your cloud estate — balancing iron‑clad defense with frictionless access.

Infastructure as a Service

Ditch the hardware burden and partner with us to access on‑demand compute, storage, and networking resources. Our managed services deliver instant scalability, enhanced resilience, and predictable costs for your core needs.

IoT

Looking to transform your smart devices into intelligent, scalable connected assets? Marlabs builds custom IoT solutions that unlock real-time insights, automate operations, cut costs, and elevate customer experiences.

Platform Development

Think of platform development as the control center of your IoT solution. Our experts will create the software and provide the tools and functionality that connects, controls, monitors, and manages all the components in your IoT ecosystem.

Cloud Backend Development

Marlabs cloud engineers develop high-performance backends that operate reliably, securely, and in real time. We handle and design everything, from receiving the data, to processing it, to analytics and cost optimization.

Infrastructure & Support

Marlabs’ infrastructure services act as the backbone to power your IoT solution. Our team implements and manages the foundational systems that connect your devices to the cloud, monitor performance, and ensure the system’s resilience 24/7.

Device Data Management

We capture, organize, and analyze your data in real time. Using advanced analytics and machine learning, we uncover meaningful insights when it matters most.

Talent Services

Our team of employment staffing consultants are experts in understanding organizational talent needs and organizing the proper strategy and people to fill those needs. With nearly three decades of proven experience, we deliver comprehensive talent solutions with quick turnarounds to help you fill the right roles with the right people.

Talent Solutions

With over 10,000 placements under our belt, our experts in enterprise staffing can help you quickly and effectively find the best fit for your organization's needs. Having served hundreds of clients across dozens of industries, we know how to spot specialized talent that's also a good cultural fit.

Talent Offerings

Whatever your talent needs, our team can help. We can enhance your staffing operations overall, source top-tier and industry-specific talent for specific roles, and help you stay ahead with AI-driven digital workforce augmentation. Not only that, but for long-term, strategic talent planning, our team has also developed a framework to establish Center of Excellence talent labs.

Talent Partnership

Our comprehensive approach to equal opportunity, inclusivity, diversity, and equity goes beyond just connecting people with the right skills to the right roles. We also work with businesses to understand their organizational values and how we can drive innovation, employee engagement, and long-term success by creating an equitable and representative workforce.

Partners

Databricks

Organizations across industries unleash the power of their data with Databricks. Their innovative solutions scale with your business needs. Marlabs’ of certified Databricks engineers can support you through migration, governance, and implementation to cultivate data and analytics you can trust.

Salesforce

As a Salesforce Summit Partner, the highest tier partnership possible, Marlabs helps you make the most out of your Salesforce investments. From initial implementation and integration to AI additions and maintenance, our team is uniquely positioned to support your Salesforce initiatives.

Amazon AWS

Part of the AWS Partner Network (APN), Marlabs’ certified experts can meet all your AWS needs. We provide scalable, future-ready AWS solutions for data initiatives, digital infrastructures, cloud migrations, application development, AI implementations, and more.

Google Cloud

As a part of the Google Cloud Partner Network, Marlabs transforms organizations into data-driven and AI-empowered enterprises. The Google Cloud Platform has hundreds of tools in their AI, ML, and data analytics suite, and our experts are here to help you navigate which ones will best meet your organization’s needs.

Microsoft

As an official partner of Microsoft Fabric, Marlabs implements solutions for Azure, Power BI, Data Factory, Power Apps, and Copilot. For over 18 years, we’ve taken clients from strategy through execution for all their Microsoft needs and enabled internal teams to fully adopt their solutions.

Snowflake

With our team of certified Snowflake architects, Marlabs is uniquely positioned to shorten your time to value with Snowflake’s data warehousing. Our architects partner with you to develop a holistic and well-integrated solution that enables you to reach your business objectives.

Perfecter.ai

An official Perfecter.ai partner, Marlabs employs autonomous intelligence through Perfecter.ai AI agents. These solutions are particularly well-known in the financial services industry for offering secure, automatic workflows that slash manual effort by 70%.

Profisee

Marlabs is a certified partner with Profisee, a leader in data management software. Their solutions are tailored for integration with Microsoft environments, and our cross-trained experts are specially qualified to help organizations bring their data strategy to life with these integrations.

ArchLynk SAP

Marlabs’ certified Databricks engineers, together with their expert SAP partners at ArchLynk, bridge the gap between operational and supply chain data within SAP and the innovative data science and AI capabilities of Databricks. Marlabs’ and ArchLynk’s engineers offer a 360-degree view of operational, supply chain, and other enterprise data that update in real time.

Infor

Infor is a global leader in industry-specific business cloud software products. Our strong partnership amplifies the impact of your ERP migrations and implementations. Whether you're looking for a full strategic implementation or maintenance testing services, our experts are here to help.

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Related Services:

Data

Advanced Analytics

Business Intelligence (BI)

Data Visualization

With the surplus of BI platforms on the market to choose from, it can be a challenge to figure out which tool is the best choice for your organization. Company size, goals, and budget are all factors that need to be considered before making a partnership decision.

In this article, we’ll take a look at the three major analytics platforms used by data analysts and business intelligence professionals to create interactive data visualizations: Power BI, Tableau, and Looker.

What is Each BI Tool Best For?

What are the differences between Power BI, Tableau, and Looker? Which is best suited for your business needs? How can you determine which is best for your organization?

Which vendor would provide the most support for your team? And what about the pricing and licensing options?

We'll explore and compare each platform to provide you with the information you need to answer those questions.

We’ll also clarify what data analysts need from a data visualization tool, examining the three platforms from that aspect so you'll be able to answer the overarching question, "What’s the best BI solution for my needs?"

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Microsoft Power BI

Power BI is a Microsoft, cloud-based business intelligence solution that allows users to rapidly provision datasets and visualize the results with beautiful dashboards.

The platform integrates tightly with Microsoft Excel, Microsoft SharePoint, and SQL Server Analysis Services, which means users can visualize any type of data they have immediately. Because Power BI comes from a market leader like Microsoft, it means there are many resources for getting support when you need it.

In addition, Power BI comes with built-in capabilities for embedding dashboards into corporate portals, as well as embedding analytics into custom applications. With these features, you can use Power BI as a part of your application to provide real-time analytics such as how effective marketing campaigns are performing in the field.

When it comes to creating interactive dashboards, Power BI is very easy to use. Start from a blank dashboard or build upon one of its many visualizations.

‍Power BI is often the best solution for organizations that use Office 365 and Microsoft cloud solutions.

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Marlabs is an official Microsoft Solutions and Microsoft Fabric partner, meaning we have proven expertise in implementing solutions for Power BI, Azure Data Factory, Power Apps, and Copilot. Having done this work for over 18 years, we move clients from strategy through execution.

For more guidance, see Learning Microsoft Power BI, a bestselling O'Reilly book written by a Marlabs engineer to help Power BI beginners understand how to transform data into insights or help current users improve their skills.

Tableau

Tableau is another popular choice among business intelligence professionals because it has excellent integration with advanced technologies such as Hadoop, Google BigQuery, and popular CRM solutions like Salesforce. Tableau software is also used by analysts to create visualizations, dashboards, and reports.

Like Microsoft, Tableau has many resources for getting support when needed (Tableau Community and Tableau Customer Support).

Tableau is a great alternative to Microsoft Power BI because it gives users more freedom over the data that they would like to analyze.

Tableau allows you to quickly connect your data warehouse with cloud-based storage solutions, such as Amazon S3 and Amazon Redshift. Users who value flexibility and work with data from lots of different sources and methods, including custom APIs, usually find Tableau their preferred solution.

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Looker

Looker, a part of Google Cloud, is a cloud-based business intelligence and analytics solution that allows users to create interactive visualizations, dashboards, and reports.

Looker’s simple point and click interface makes it easy to get a visualization up and running in just minutes.

The platform has excellent integration with the Hadoop Distributed File System (HDFS).

And, just like Microsoft and Tableau, Looker has many resources for getting support when needed (including Looker Community and Looker Customer Support).

Looker combines the best aspects of both lightweight tools like Tableau Desktop and more powerful solutions like SQL Server Analysis Services by offering a powerful analytics platform with the ability to visualize any type of data, anywhere.

This tool allows you to work with all the data that you would like to analyze as long as that data is stored in the cloud (for instance, data warehouses such as Amazon Redshift).

As part of Google Cloud, organizations tied into Google's environment will usually prefer Looker. It is often preferred for web-based or digital marketing-focused needs.

Pricing Comparison

Microsoft Power BI

Microsoft Power BI offers Power BI Pro and Premium.

Power BI Pro is the most basic license option for Power BI offering only a per user subscription priced at $9.99 a month for up to three devices.

It allows individual users to produce visual data dashboards and reports for their organization, making it ideal for internal communications.

Whenever there's an increase or decrease in your data volume, you can decide to either increase or decrease the amount of data storage from 50 GB to 1 TB. Additional users are available at the same pricing as the one-time initial price plus a daily rate ($2/user/day).

Microsoft Premium is designed for an organization providing big data solutions on an enterprise scale.

The premium license offers a per user subscription at $20/month per user, and for larger organizations or those with a larger need for the platform, a per capacity monthly subscription is available for $4,995.

To put the pricing of BI Premium into perspective, the per capacity option is ideal for organization with over 250 users.

Tableau

Tableau offers a slightly different pricing model, with three available subscriptions, all priced monthly per user.

Tableau Creator is the best fit option for analysts. At $70/month per user, the Creator license allows user to “connect your data, build vizzes and publish dashboards.”

This license comes with access to Tableau Desktop and Prep Builder.

Tableau Explorer is recommended for Business users, providing only access to edit existing vizzes, for $42/month per user.

The final and most restricted license option for an organization interested in Tableau is Tableau Viewer. This option is $15/month per user and offers only access to view existing dashboard making it useful for Executives.

Looker

Looker has monthly and yearly per user pricing plans. That is an advantage over Tableau, which only offers a subscription-based solution.

Looker does not share their pricing model with the public, but according to holisitics.io, Looker offers Standard, Advanced and Elite Platform options.

The Standard Platform provides access for 10 standard users for $66,600 a year.

The Advanced Platform has all the features of the Standard Platform with an additional 100k Query API Calls and two Looker Servers for $132,000 a year.

The highest and priciest platform from Looker is their Elite Package, coming with all the features of the Advanced platform, plus 100k Admin API Calls and eight Looker Servers.

Looker also offers add-ons for additional viewers for $400/user per year, additional users for $799/user per year and additional Dev/Admin for $1,665/user per year.

Choosing Between Power BI, Tableau, and Looker

Power BI, Tableau, and Looker have all grown tremendously and show us a glimpse of what the future holds for BI software. While it’s a relief to know we have access to a variety of reliable software, the question still remains: what's the best BI solution for your needs?

Power BI offers tight integrations with other Microsoft solutions, up-to-date cloud computing, the widest variety of pricing platforms, and reliable customer service resources. All of this combined makes Power BI the preferred solution for organizations integrated into the Microsoft ecosystem.

To create interactive dashboards with Power BI, you start from a blank dashboard or build upon one of many existing visualizations with an easy-to-use interface. Microsoft's wide variety of subscription options and support make Power BI a great option for organizations with large workloads on the enterprise scale.

Tableau, on the other hand, is a great alternative to Microsoft Power BI because it gives users more freedom over the data that they would like to analyze. Tableau allows you to quickly connect your data warehouse with cloud-based storage solutions such as Amazon S3, Amazon Redshift, Hadoop, and Google BigQuery. For flexibility and custom-built solutions, Tableau is a great solution.

Tableau offers a similar variety of subscription options, but only on a monthly basis, often making it a better choice for organizations who are not ready to commit to an annual plan.

Looker offers a simple point-and-click interface, allowing for easy training and quick turnaround. Looker is known to have a combination of characteristics from similar tools, making it both powerful and accessible.

Plus, with the support of its parent company, Google, Looker is a great option for any team facing large quantities of data and working in a web or cloud focused ecosystem.

Looker’s flexible pricing model with both annual and monthly subscription options and individual add-ons make it great for growing organizations.

Another Comparison Factor: End-to-End Capabilities

When examining data analytics and BI visualization software, you also need to consider the end-to-end capabilities that are offered.

There might be a solution that includes all the features you need in a single platform, or it might make more sense to choose individual software for each feature.

For instance, Power BI is the most comprehensive cloud-based business intelligence solution because it has many features like data prep and visualization. However, there might be situations where Tableau would be a better fit because of its advanced visualization features. In this situation, Looker would be needed to fill in the gaps.

In the end, each of these solutions offer advanced, easy-to-use platforms that can aid your analytics team in data visualization, but each one has their unique characteristics that fit a variety of needs, so the best way to determine which is the best fit is to first understand what your organization's needs and goals look like.

Marlabs has vast experience using each of these business intelligence tools. To explore what solution would be the best fit for your organization, contact us and chat with one of our experts.

Microsoft Power BI vs Tableau vs Looker: What's the Best BI Solution for Your Needs?