


The client: The Adventist Church runs global media ministries that stream sermons, music, and inspirational content to members and seekers around the world.


The challenge
Feliz 7 Play’s legacy experience made it hard for viewers to discover new content, build a personal connection with the platform, and keep coming back. Fragmented navigation and a static homepage limited engagement and contributed to churn.
Our approach
We led end‑to‑end UX strategy and multi‑device UIdesign, creating a modular homepage that adapts toeach viewer’s interests. Personalized profiles, watch‑lists,and smart recommendation rows were mapped aroundkey moments of use—live services, catch‑up viewing,and kids & family content—then prototyped for bothdesktop and mobile.

Tools + tech
Figma prototypes, component‑based design system, and an API‑ready layout for future recommendation and analytics services.