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Marlabs acquires Data Analytics & AI Consulting Firm, Onebridge
Leveraging the power of EDGE computing to revolutionize brewing operations
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Marlabs acquires Data Analytics & AI Consulting Firm, Onebridge
Leveraging the power of EDGE computing to revolutionize brewing operations
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Featured - AboutFeatured Marlabs Experience CenterHere's a sneak peek into the Marlabs Experience Center - A digital playground for our clients & colleagues where novel ideas come to life. Marlabs Data Ingestion FrameworkFind out why the Marlabs Data Ingestion Framework can serve as the backbone to your analytics structure by creating a single source of truth from disparate data sources.
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Data & Analytics
Leverage AI and analytics for real-time insights, data-driven decisions, and organizational growth with our advanced capabilities.Intelligent Automation
Harness automation's power for efficient operations, from RPA to AI workflows, boosting productivity and fostering innovation.Enterprise Applications
We leverage market-leading enterprise applications to help you optimize operations, leverage cost advantages, transform customer experiences, and discover new value.Cloud, Infra & Digital Security
Build secure cloud infrastructures for scalable digital transformation, protecting your business from evolving cybersecurity threats.Digital Engineering
Drive digital transformation with tailored engineering solutions, delivering intuitive experiences and high-performance software for your business.Latest
Marlabs acquires Data Analytics & AI Consulting Firm, Onebridge
Leveraging the power of EDGE computing to revolutionize brewing operations
- ConsultingLatest
Marlabs acquires Data Analytics & AI Consulting Firm, Onebridge
Leveraging the power of EDGE computing to revolutionize brewing operations
- CareersFeatured Featured
- AboutFeatured Marlabs Experience CenterHere's a sneak peek into the Marlabs Experience Center - A digital playground for our clients & colleagues where novel ideas come to life. Marlabs Data Ingestion FrameworkFind out why the Marlabs Data Ingestion Framework can serve as the backbone to your analytics structure by creating a single source of truth from disparate data sources.
- Solutions
Data & Analytics
Leverage AI and analytics for real-time insights, data-driven decisions, and organizational growth with our advanced capabilities.Intelligent Automation
Harness automation's power for efficient operations, from RPA to AI workflows, boosting productivity and fostering innovation.Enterprise Applications
We leverage market-leading enterprise applications to help you optimize operations, leverage cost advantages, transform customer experiences, and discover new value.Cloud, Infra & Digital Security
Build secure cloud infrastructures for scalable digital transformation, protecting your business from evolving cybersecurity threats.Digital Engineering
Drive digital transformation with tailored engineering solutions, delivering intuitive experiences and high-performance software for your business.Latest
Marlabs acquires Data Analytics & AI Consulting Firm, Onebridge
Leveraging the power of EDGE computing to revolutionize brewing operations
- ConsultingLatest
Marlabs acquires Data Analytics & AI Consulting Firm, Onebridge
Leveraging the power of EDGE computing to revolutionize brewing operations
- CareersFeatured Featured
- AboutFeatured Marlabs Experience CenterHere's a sneak peek into the Marlabs Experience Center - A digital playground for our clients & colleagues where novel ideas come to life. Marlabs Data Ingestion FrameworkFind out why the Marlabs Data Ingestion Framework can serve as the backbone to your analytics structure by creating a single source of truth from disparate data sources.
- CareerFeatured
- AboutFeatured Marlabs Experience CenterHere's a sneak peek into the Marlabs Experience Center - A digital playground for our clients & colleagues where novel ideas come to life. Marlabs Data Ingestion FrameworkFind out why the Marlabs Data Ingestion Framework can serve as the backbone to your analytics structure by creating a single source of truth from disparate data sources.
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M
arlabs revolutionized event management for a large logistics firm by developing an innovative event visualization tool. Through design-led digital innovation, Marlabs significantly increased event planning efficiency and enhanced customer satisfaction.
The Story
Introduction
In the competitive world of event management, creating a strong first impression is crucial. Therefore, companies must carefully choose event spaces that showcase their values and brand. However, it can be challenging to select a suitable event space and ensure it aligns with a company’s goals. Marlabs, a leader in digital transformation, developed an innovative event visualization tool to help companies envision the entire event before deciding on the venue. As a result of this cutting-edge tool and other innovations, Marlabs significantly increased event planning efficiency for one of the largest logistics firms. This case study will provide an in-depth analysis of how Marlabs revolutionized event management for their client through design-led digital innovation.
The Challenge
The client, a large logistics firm, provides on-site print and ship centers for event and exhibition planning in Hotels and Convention Centers (HCO). Conventionally, the HCO centers have managed their operations through manual processes, such as Excel sheets and Quick Base, leading to inefficiencies and miscommunication between teams and customers. These traditional methods have also limited the client’s ability to provide a creative and intuitive experience for customers in planning print displays. As a result, the client faced overwhelming operational challenges in managing the event spaces effectively.
Understanding the situation’s complexity and the client’s needs, Marlabs sought to provide a solution that would address these issues head-on. The primary objective was to streamline the event management process and create a seamless experience for all stakeholders involved.
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Our Approach
Objective
Marlabs aimed to create a fully digital experience for the client and its stakeholders, minimizing face-to-face interactions and maximizing efficiency. Therefore, the solution required a customized platform that allowed multiple stakeholders, including clients, printers, and third-party installers, to interact effectively in real time. In addition, the platform needed to provide customers with a visual representation of how their event spaces could be used for different types of print collateral, allowing them to make informed decisions.
Marlabs analyzed the client’s workflow to get an in-depth understanding of the client’s processes. Then, they proposed a digital platform that would replace time-consuming processes, eliminate ambiguity, and enable clients to scope event spaces without traveling.
Solution
Over six months, the Marlabs team curated over 150 HCO locations and developed a responsive web-based application for prospects, clients, teams, and third-party contractors. The platform featured a repository of hi-resolution images of every event space, mapped for main areas and subareas where print media could be displayed. In addition, an interactive interface with a dashboard was developed to track and monitor orders across stakeholders. This allowed clients’ customers to see how the event spaces could be used and experiment with branding surfaces before placing orders.
The solution was not just a simple online scheduling application that could be addressed with commercially available software. Instead, Marlabs went above and beyond, creating a comprehensive platform that integrated various event planning and management aspects.
Key Features and Benefits
Open-Source Technology Stack
The platform was built using an open-source technology stack, with a unique image customization tool allowing HTML and CSS modifications tailored to the client’s needs. This feature provided the client with a cost-effective, flexible, and customizable solution catering to their requirements.
Effortless Communication
By integrating 20+ event-specific tools into one platform, Marlabs allowed teams to access all necessary details throughout the event lifecycle and share crucial information with clients. In addition, trigger notifications and alerts helped keep multiple teams informed and updated. This feature streamlined communication and ensured all parties involved were on the same page, reducing the chances of miscommunication and errors.
Plan from Anywhere
As remote work becomes increasingly prevalent, Marlabs’ digital platform allows clients and customers to access event data and connect from anywhere. Also, the platform included filters for search criteria, drag-and-drop functionality for branding collateral, and interactive walkthroughs, all of which enhanced the customer experience. This feature made the event planning process more convenient and enabled clients and customers to collaborate effectively, even in different geographical locations.
On-the-Go Estimation Generation
The web-based application allowed customers to obtain estimates and generate quotes for print requirements and delivery times. As a result, order changes and revised estimates could be made quickly, streamlining the order process. In addition, this feature empowered customers to make informed decisions regarding their event planning and budgeting, leading to greater customer satisfaction.
Comprehensive Dashboard
An intuitive dashboard provided a single view of every order for Marlabs, the client, and its customers. Icons indicated the status of each order, with delivery times and print specifications mapped out. The Science and Graphics team could track customer requirements, ensuring timely printing and installation of collaterals. Triggers and notifications ensured that everyone stayed up-to-date on the important order information, resulting in a more efficient and effective process.
The Result
Marlabs’ event space visualization solution has been a resounding success for the client. This digital transformation has helped manage a significant volume of work quickly, improving efficiency and service delivery within the logistics event spaces. By saving time, reducing chaos, and enabling better event space utilization with just a few clicks, the client has experienced numerous benefits, including improved communication, increased efficiency, and enhanced customer satisfaction. The success of this project highlights the importance of digital transformation in the event management industry and serves as a testament to Marlabs’ expertise in providing cutting-edge solutions.
In conclusion, Marlabs’ event visualization tool has revolutionized how event management is conducted for their client, leading to increased efficiencies and customer satisfaction. This well-executed case study is a prime example of how digital transformation can significantly improve business processes and outcomes. As a leader in the digital transformation space, Marlabs continues to innovate and develop groundbreaking solutions that help businesses stay ahead of the curve and thrive in today’s rapidly evolving digital landscape.
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