For many years, businesses have pursued large-scale Digital Transformation projects with high expectations. A majority of these projects were either designed to launch an entirely new digital business or to implement major technological changes in business operations. A case in point, Starbucks’ Digital Flywheel is a notable effort in how businesses can implement a successful Digital Transformation initiative. Built around four pillars- rewards, personalization, payment, and order. The goal was to merge the physical customer touchpoints with the digital to “not only drive superior business results in the short term, based on rewards, ordering, and personalization, but to also make it very challenging for other digital companies to outmaneuver us in the physical world,” according to Starbucks’ Chief Strategy Officer Matt Ryan.