In a study conducted by Mood Media among retail shoppers across the globe, “1 in 2 shoppers recall listening and enjoying music while grocery shopping.” This number goes up to about 74% among Gen Z customers. Music is only one part of customers’ multi-sensory experience in retail stores. Scents, conversations, sights including digital content in-store all have a profound impact on shopping behavior.
This isn’t new information, though. For years, retail organizations have been investing in optimizing every square-inch of their stores to offer better experiences. Until online retail became the vogue and the experience of shopping in a store was relegated to second place.
In the post-pandemic era, when customers cautiously, but proactively leave the confines of their homes, you need to deliver seamless immersive in-store experiences that continuously engage the customer.