The COVID-19 pandemic has been a wake-up call for businesses across industries. The sudden halt of mobility, human interactions, and safety precautions have accelerated digital adoption among businesses and consumers alike. This leap in digitization is fuelling a broader reimagination of how businesses can connect better with their consumers and pivot their go-to-market strategies. Organizations are now rethinking how they work, stay relevant, and engage with customers in new ways by leveraging digital.

In our webinar with Nigel Fenwick, Vice President & Principal Analyst, Forrester and Ashish Srivastava, Vice President, Digital Solutions at Marlabs, we discussed the human-centric approach towards reimagining newer business models, the significance of data, and how to lead successful digital business transformation. This paper delves into the new imperatives defining business operations, models, and processes beyond the ‘new normal’.