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Now & Next makes available exclusive insights and progressive perspectives from thought leaders on cutting-edge future technologies. Entrenched in our principles of “purpose beyond profits”, here is where thoughts and point-of-views go beyond the realms of business and profits – to re-imagine a technology driven sustainable future.

Gain valuable information on topics ranging from intelligent automation and insights to data science and machine learning, from cognitive computing to connected ecosystems, next-gen experiences to cybersecurity, EDGE & quantum computing to human intelligent systems & behavioural sciences, all the way to design thinking and customer experience. Come and step into a digital future.



Rise of AI in pharma

June 5, 2023
Be it pursuing new business opportunities or maintaining existing ones, effectively using, and managing data is essential for almost all aspects of a business.

The Next Evolution of Data as a Service by taking advantage of Delta Lakes

February 21, 2023
Be it pursuing new business opportunities or maintaining existing ones, effectively using, and managing data is essential for almost all aspects of a business.

AI-Assisted Programming Using ChatGPT and GitHub Copilot

January 18, 2023
Artificial intelligence (AI) and machine learning (ML) are rapidly changing the way we code and develop software. One of the newest additions to the AI-assisted programming toolset is ChatGPT, a large language model developed by OpenAI. Read more in this article on how hyper-intelligent tools are powering the way we work.

Cloud Architecture and Sustainability

December 15, 2022
Climate change is already here, and its impacts are visible across the globe. In some areas, severe droughts are causing widespread crop failures...

Why modernizing the IT architecture is important for Digital Transformation

November 7, 2022
Be it pursuing new business opportunities or maintaining existing ones, effectively using, and managing data is essential for almost all aspects of a business.

Digital Relevancy Map and its relevance in eCommerce

September 30, 2022
The global spread of COVID-19 pandemic has been exceptionally challenging for businesses worldwide. It has accelerated the shift to eCommerce and digital solutions by several years and has disrupted how people...

Intelligent Process Automation

September 28, 2022
The key drivers of digital transformation, for any organization, is adding value to human experiences. With the explosion of technological advancements, it can be achieved through connected devices
Using technology to give supply chains a deep shade of green

Using technology to give supply chains a deep shade of green

July 15, 2022
A green supply chain has become the Holy Grail of businesses. A 2021 study of the world’s 2,000 largest companies conducted by a UK-based non-profit and the University of Oxford shows that 21% have committed to meet net-zero targets.

Cloud Optimization Strategy for Sitecore Experience Platform

May 24, 2022
The worldwide public cloud services market is forecast to grow over $494 billion in the year 2022. In 2023, end-user spending on public cloud services is expected to reach nearly $600 billion according to Gartner.

How Effective QA Automation is Transforming Enterprises in 2022

May 6, 2022
As we step into 2022, there are a lot of opportunities and renewed synergies for growth in the field of QA automation. Organizations aim to improve project efficiencies across the board.

Maturing Product Solutions the A.D.S. Way

May 5, 2022
While working on either developing or enhancing digital products, I often found myself missing a framework which could systematically guide my thought process in what to build.

Data is the future. But what is the future of data?

May 3, 2022
Be it pursuing new business opportunities or maintaining existing ones, effectively using, and managing data is essential for almost all aspects of a business.

Hybrid Intelligence for Pre-emptive Medical Care

April 21, 2022
Applying Data Sciences, Artificial Intelligence (AI) and human ingenuity in healthcare is the stuff legends are made of.

Optimizing Customer Experience in Lifesciences Through Omnichannel Commerce

April 11, 2022
The pandemic created a significant amount of disruption. Enterprises had to shift to remote working models and embrace the uncertainty that ensued.

Right-Fit, People-First, Intelligent Automation: From Enablement to Innovation

March 30, 2022
2021 has been a prominent year in digital transformation across industries. As per Zinnov Hyper-Intelligent Automation Landscape Report 2021 – “enterprises spent about $1 trillion on digital transformation globally.

Artificial Intelligence: Making it work by making it “responsible”

March 2, 2022
Artificial Intelligence (AI) is everywhere. It is in your phone. It is in your TV, in your car, follows you as your browse the web, in your banking apps, even in your fridge.

Fast-tracking QA with Script-less Automation

November 9, 2021
Script-less automation works best in organizations where there is little or no skills available for coding and programming.

How to future-proof your eCommerce technology stack using a Composable Commerce Architecture

October 28, 2021
The world has witnessed a surge in e-commerce adoption and accelerated digital transformation over the past two years.

Test Data Management Trends

October 18, 2021
As we ride the digital transformation wave, the volume of data that is being managed has risen exponentially.

One Voice Procurement (OVP)

October 13, 2021
Have you ever heard a supplier complain about being unable to locate the correct point of contact or who to contact for specific information in a worldwide corporation with a matrix structure?

Counterfeit Drug problems? Blockchain to your rescue

October 5, 2021
How likely are we to question the medicine that we receive from the pharmacist based on the prescription from the medical practitioner? Not very likely, right?

How to Optimize Returns on Cybersecurity Investments

September 30, 2021
This year, a group of hackers launched a ransomware attack on Colonial Pipeline, an American oil pipeline company.

Smart manufacturing: Resilience through design

September 27, 2021
Truly smart factories product design implies thinking about the longevity of products and physical systems and driving environmentally sustainable businesses. Enterprises must bring as much attention to product resilience as they do to business resilience.

Decoding digital transformation, defining the enterprise of the future

September 15, 2021
In a digital world, that’s only possible if it is design-led, and through solution exploration not limited to just developing code, but coming up with smarter ways of looking at problems and solutions.

How AI and analytics can predict machine performance

September 7, 2021
The AI, ML and analytics practice at Marlabs is powered by a substantial network of digital practitioners, best-in-class technology partners, and innovators.

Learning the Customer Lifecycle for Future-Proofing and Resilience

September 3, 2021
Digital 360 has recently become the new industry standard for communicating with customers on the level they have come to expect.

Reducing environmental footprint with sustainable banking

August 26, 2021
Banks are moving towards adopting sustainability goals in their internal operations as well as in endeavors with their clients.

Building a Winning Data Strategy to Enable Digital Transformation

August 13, 2021
As corporate data volumes grow, it introduces data complexities and diversity that are yet to be efficiently addressed.

Responsible design

August 12, 2021
As the inward shift in human behavior continuous to evolve, systems need to evolve in parallel, with responsible designs causing responsible behavior

Digital customer experience in a cookie-less world

August 5, 2021
Cookies have served to enhance user experience in a variety of ways - from authenticating logins to online cart tracking to personalization.

Readying the Supply Chain for Temperature-Critical Shipments

August 4, 2021
loT systems are those solutions that provide software control of the physical world with the help of sensors, RFID tags, GPS devices, and accelerometers.

Is smart more about doing things or doing more with things?

August 3, 2021
Data is the new fuel and if you need to run any system efficiently well then I guess you need lots of it.

How Green was my valley

July 22, 2021
It all started when my colleague Shishir sent out a white paper to me and our sustainability expert Sriraman from our Healthcare practice.

Remote Diagnostics at the Edge

July 13, 2021
The Internet of Medical Things (IoMT) or connected healthcare is helping the healthcare sector deliver better patient experiences. From wearables to implanted medical devices, innovative medical technology (MedTech) is rapidly changing healthcare delivery.

Driving towards a distributed Edge future: Diverse applications of edge computing across industries

June 22, 2021
Over the past decade, connected devices are revolutionizing how people and technology interact. The internet of things (IoT) and edge computing are bringing intelligence and decisioning closer to data generation points.

Healthcare – Challenges & opportunities for the life sciences industry in a post-COVID world

June 9, 2021
At some point, most people would be familiar with Albert Einstein’s famous statement “In the middle of difficulty lies an opportunity”.

Growing Era of the Digital Payment Environment

May 11, 2021
The global digital payment market size was valued at USD 58.30 billion in 2020. It is expected to expand at a compound annual growth rate (CAGR) of 19.4% between 2021 and 2028.

Re-imagining business with the power of digital

March 8, 2021
The COVID-19 pandemic has been a wake-up call for businesses across industries. The sudden halt of mobility, human interactions, and safety precautions have accelerated digital adoption among businesses and consumers alike.
AReadsData Analytics AIData Intelligence ServicesWhitepapers

Digitization of structured and unstructured data is key to extract insights

February 22, 2021
The pandemic propelled the need for digital solutions that redefine our everyday interactions.

Banking on Digital: A digital focus for banks is imperative in a post-COVID world

February 13, 2021
The financial services industry is under tremendous pressure, more so are retail and commercial banks.
AReadsFinancial ServicesUncategorizedWhitepapers

Peer to Peer Lending

January 3, 2021
P2P Lending/Funding, is a form of crowd-funding used to raise loans FOR people who need to borrow, FROM people who want to invest, thereby cutting out the financial institution as the middleman.
AReadsIntelligent AutomationWhitepapers

Scaling RPA Across the Enterprise with Hybrid Cloud

November 9, 2020
The combination of RPA and hybrid cloud reduces latency and improves security.
AReadsCloud Powered IT ModernizationFeaturedWhitepapers

SAP Revenue Accounting And Reporting

November 9, 2020
To recognize revenues either as an event or based on time, SAP developed SD revenue recognition functionality in 2005. Many customers have began using this since then and it has become a stable component.
AReadsIntelligent AutomationWhitepapers

Giving Life Sciences the RPA Advantage

October 30, 2020
It is the best of times, and the worst of times for the world of Life Sciences companies. The COVID-19 pandemic and its aftermath have sharpened the focus on the need for speed: something pharma companies never had on the top of their list of priorities.

Delivering Stellar Be-commerce

October 2, 2020
Recently, we described that Be-commerce — commerce about bespoke experiences, as opposed to plain e-commerce will drive the next wave in retail and enterprises need to adopt and to technology to successfully ride the wave.
AReadsIntelligent AutomationWhitepapers

Giving Logistics the RPA Edge

September 9, 2020
Manual processes hold back ability to handle business growth and associated transaction volume while adding to personnel costs.

Lending Industry Beyond Covid-19: Developing Strong Digital Fundamentals for Sustainable Growth

September 3, 2020
According to a recent research by LEAD & Krea University, over 81% of small and medium enterprises are confident of a recovery post-COVID.
AReadsIntelligent AutomationWhitepapers

E-commerce to Be-Commerce: A New Retail Emerges

August 26, 2020
Retailers have been moving into a different operating model in the pandemic era — one that combines enhanced e-commerce and safer in-store experiences.

Health Insurance: Playing the “Cards” Right with Innovation Tailored for COVID-19 and Beyond

August 24, 2020
Innovation is no longer an option. This truth is not necessarily limited to businesses facing unexpected competition or market resistance.

Reimagining The Mortgage Industry Post COVID-19

July 17, 2020
The US mortgage industry is looking at an uncertain future post COVID-19 especially with the rise in delay of loan repayments, re-financing existing loans, interest rates have plummeted to their lowest threshold affecting the overall revenue margins.

Automate TestScripts Migration To Tricentis qTest with 80% Less Effort

June 24, 2020
Rapid software development and releases warrant a significant number of test cases to be designed and executed on each release.

Marketing Post Covid: Rise Of The NextGen CMO

June 10, 2020
It all started when my colleague Shishir sent out a white paper to me and our sustainability expert Sriraman from our Healthcare practice.

Intelligent Process Automation (IPA): An Antidote for Businesses in Current Times

June 5, 2020
Robotic Process Automation (RPA) has been the talk of the town for some time. It has helped companies eliminate outdated manual steps in a process and improve accuracy for underlying business functions.

Raising test automation coverage with your existing team

May 21, 2020
The worldwide public cloud services market is forecast to grow over $266 Billion in 2020.

Understanding an attacker’s tactics and techniques is key to successful defense

May 13, 2020
Most organizations continue to use defense in depth approaches to protect their environment.
AReadsData Analytics AIFinancial ServicesWhitepapers

LIBOR Transition Life after Libor: Readying Financial Contracts for the Transition and Beyond

May 6, 2020
Transition to Libor is a large and complex initiative with many moving parts. The Marlabs LIBOR Solution will help raise speed and efficiency and deliver transformative outcomes.

Enhance Your Security Posture In Times Of Covid-19

May 4, 2020
The pandemic of Covid-19 has changed our lives, disrupting our work behaviors where more people than ever are working from home
AReadsBlogData Analytics AI

LIBOR Retirement: Adopting AI the right way!

April 15, 2020
Financial Services Institutions are facing an increasingly uncertain environment.

AI Disruption in Financial Services

October 14, 2019
It’s a well-known fact that the use of AI applications is rapidly expanding across all the functions in the financial industry.

Stages of “Internet of Things” Architecture

September 19, 2019
Before implementing IoT in any business process, it’s important to know how we are going to design the layout. Let us first understand what IoT architecture really is.

Use Cases – IoT Enabled Cold Chain

September 16, 2019
Certain products need to be transported in certain temperature conditions. Some special material, like food, blood or vaccination, must be kept refrigerated.

IoT Use Cases in the Automotive Industry

September 10, 2019
Indeed, the future is bright for Automotive industry after leveraging Internet of Things(IoT).

What is IoT Edge?

August 9, 2019
We hear new tech buzzwords everyday – IoT is one of them. Do we really understand what is the context of this concept?

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