Marlabs unveils new brand identity to highlight strategic focus on digital technologies and enhance appeal to stakeholders

Technology is known to shift landscapes, even change the game. We saw that when the internet exploded in scale and popularity, as computers became smarter, and the world goes through the digital transformation. An easy example is in traditional marketing, which now borders on the irrelevant, unable to hold a candle to its more modern counterparts.

Kirill Tatarinov, formerly the CEO of Citrix Systems and executive vice president at Microsoft Business Solutions, visited Marlabs New Jersey on Friday, May 18. Kirill is a long-time colleague of Satya Nadella and a direct report of Bill Gates.

Analytics and Intelligence play a key role in the overall IoT system where collected data is turned into information and thus augmenting business decisions with the actionable insights. Data collected from IoT devices can help enterprises reduce maintenance costs, avoid equipment failure, improve business operations, and do targeted marketing. Synchronizing enterprise IoT ecosystem with core engines, such as Artificial Intelligence, Machine Learning, Predictive Analytics, and Digital Counterparts will be the keys to unlock the potential of IoT at enterprise level.

Enterprises are learning fast about the relevance and use of AI and Cognitive Computing platforms. Before adopting AI and Cognitive Computing platforms, enterprises must focus on designing the right strategy for their business. A data-driven strategy is very important to derive the maximum benefit from the platform that will help to interpret data and provide accurate business insights.

Siby Vadakekkara, CEO of Marlabs, is the keynote speaker at this upcoming TIE NJ event. Siby will share the lessons he learned in scaling up Marlabs from a start-up venture to over 2,100 employees globally with over $120 million in revenue.

Join us for cocktails and dinner and hear from Renee Ghent, Vice President, Digital Program Delivery at Aetna, on how her teams are driving large, complex and transformational technology solutions and delivering exceptional experiences to customers.

With the AI-driven enterprise taking on the digital world by storm, marketers and service teams should understand how to effectively use machine learning and artificial intelligence to drive results.

Legacy applications are typically based on a monolithic design, which is organized in a three-tier architecture that covers a front, middle, and end layer. DOWNLOADRead more