Marlabs unveils new brand identity to highlight strategic focus on digital technologies and enhance appeal to stakeholders

Marlabs has also updated its mission statement and refined the core values as part of this exercise. The new tagline is ‘Driving Digital Agility’, which expresses the company’s core value proposition.

“Commenting on Marlabs’ new vision and strategy, Siby Vadakekkara, CEO, Marlabs, said, “Mobile phones are becoming an extension of your arm and remote control for the whole world. Driverless cars are becoming reality. Augmented reality is driving better outcomes in healthcare. We at Marlabs aim to become a leading digital technology solutions provider in the next five years. Our vision is driven by our insights into the evolving needs of our clients and the opportunities digital disruption provides. To accomplish this mission we will make appropriate investments and also look at inorganic growth opportunities. He further added, “Culturally, Marlabs has been agile in terms of adapting to new technologies and ideas. We will sharpen our focus on speed of innovation and execution, and this will be our differentiator.

Jay Nair, SVP Sales, Marlabs, said, “At Marlabs we have always prided ourselves on being a truly client-centric and agile organization with a laser-focus on delivering outstanding business value. The new identity captures this essence of client partnership and our strategic intent. He added, “We are focusing on specific areas where we plan to build differentiated solutions. We are excited to be on this journey.”

The new Marlabs ‘agile arrow’ logo has looped lines coming together to form an abstract arrow. The forward pointing arrow represents accuracy and direction. Interconnected lines within the arrow represent Marlabs’ ability to closely partner with our clients, delivering innovative solutions.

Marlabs helps drive digital agility for our clients. We deliver innovative business solutions using digital technologies such as cloud, mobile, analytics, Internet of Things, and social. With a dedicated team of over 2,100 associates, a network of delivery centers in USA, Canada, Mexico, and India, and strong partnerships with industry leaders, Marlabs offers a wide range of IT services across industries. Through our emphasis on quality driven by CMMi, PCMM, ISO 9001-2000, ISO 27001, and SSAE 16 Type II best practices and a customer- centric client engagement model, Marlabs has achieved a dependable track record of meeting high standards of excellence in every customer engagement. This has resulted in several awards and recognitions, including being consistently ranked as one of the best places to work in New Jersey. Marlabs is headquartered in New Jersey, United States.

Visit us at www.marlabs.com.

For more information, contact:

Harsha Pramod

Marlabs Software Pvt. Ltd.

732-694-1000 ext. 1456