Learning the Customer Lifecycle for Future-Proofing and Resilience - Marlabs Learning the Customer Lifecycle for Future-Proofing and Resilience

Learning the Customer Lifecycle for Future-Proofing and Resilience

Digital 360 has recently become the new industry standard for communicating with customers on the level they have come to expect. It allows businesses to connect with their audiences on the platforms they prefer, and the way they want. When companies have the capabilities of understanding each individual consumer, they are able to better suit everyone’s specific needs and desires.

Marlabs is an advisory and strategy implementation firm that designs and develops advanced digital solutions which streamline operations, elevate customer experiences, and empower data-driven decision-making for clients around the world.

As one of the first Salesforce partners in the Asia Pacific region and a Platinum Consulting Partner for several years, Marlabs has watched the global Salesforce ecosystem grow and evolve over the past decade. Their team has successfully implemented over 500 Salesforce projects and currently works with over 100 customers across Europe, Asia, and North America. Marlabs was also recognized in Forrester Now Tech: Salesforce Consulting Partners In Asia Pacific, Q1 2021.

Vikas Kumar at Marlabs explains that Digital 360 is an invaluable tool for gaining insight into the entire customer experience.

“Digital 360 helps you see everything in the customer lifecycle. From client acquisition, to time servicing, to e-commerce, you can get the complete view on how your business is doing and how you can perform better.”

This deep insight into customer behavior—including which services they’re already using, and how—also allows Marlabs to provide a more customized experience.

“If all the data is there, it not only helps sales and service, but it also helps the marketing and the higher management to get the reporting in a better aspect, and plan for it better.”

The best part of using Digital 360 is that all of these mission-critical insights are available in a user-friendly platform that keeps data organized and accessible.

“It is very, very important to the customers that they know we have everything on the same platform,” Vikas says.

Digital transactions have skyrocketed over the past year, and the companies that adapted accordingly ended up excelling tremendously. You’ve probably noticed some of these changes, such as retail stores offering curbside pickup, food delivery apps offering no-contact delivery, or even being able to view your barber’s calendar to schedule a time for him to come to you.

Digital 360 keeps your company competitive, accessible, and desirable. It means you can begin to market, sell, and engage your audience anytime, anywhere.

For Marlabs, one of the greatest benefits of using Digital 360 is that these insights aren’t limited to boosting business now. When it comes to future-proofing, Digital360 hits the mark. In fact, Vikas believes that the insights provided through this platform have enabled Marlabs’ customers to establish a resilient, forward thinking strategy that future-proofs their entire organization.

Vikas and his team explain that Digital 360 makes it easier to cross-sell and upsell, which bolsters a business’ livelihood. More advanced partnerships lead to closer collaboration between businesses and customers, which helps the business team learn exactly what their customers are looking for. The result? Targeted marketing solutions that address a pain point and provide an irresistible solution for years to come.

Digital 360 is so valuable to businesses because it combines industry-leading marketing, commerce, and experience clouds to help create seamless online interactions. It also has three exceptionally important aspects responsible for the success of its users:

It’s driven by data.
By integrating your commerce systems, marketing technology, service portals, and social media together on a cloud-based platform, you can effectively create a more educated strategy.

It’s obsessed with customers.
After compiling and organizing all of your data, you’ll be able to create personalized experiences for everyone, essentially giving you the power to please every customer.

It’s future-proof.
Instead of a standard software update, Digital 360 is designed as an evolving technology in itself. In other words, everyone and everything else adapts to Digital 360, as it’s become the industry standard of making companies – and technologies – absolutely agile.

As you can see, Digital 360 offers customizable tools to streamline every aspect of your business.

Learn more about Digital 360. Reach us on digital@marlabs.com


Vikas Kumar
EVP & Chief Commercial Officer,

Marlabs LLC

About Marlabs LLC

Marlabs helps leading companies around the world make operations sleeker, keep customers closer, transform data into decisions, de-risk cyberspace, boost legacy systems, and capture novel opportunities and digital-led revenues. It provides digital-first strategy and advisory services, rapid solution incubation and prototyping, and agile digital solution engineering. Marlabs is headquartered in New Jersey, with offices in the US, Germany, and India. Its 2,500+ global workforce includes highly experienced technology, platform, and industry specialists from the world’s leading technical universities.

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