Marlabs

The customer experience imperative: How lifesciences companies can win

The customer experience imperative: How lifesciences companies can win

Lifesciences companies need to invest in digital technology to improve customer experience (CX). When understood and implemented properly, lifesciences companies can better understand and map the patient journey leading to more interactions along the value chain leading to increased sales volumes.

Data is the future. But what is the future of data?

The amount of data generated and processed each day is increasing at an unprecedented rate. The world’s data is estimated to double every two years, and this trend is expected to grow exponentially in an increasingly data-driven world.