How to future-proof your eCommerce technology stack using a Composable Commerce Architecture - Marlabs

How to future-proof your eCommerce technology stack using a Composable Commerce Architecture

The world has witnessed a surge in e-commerce adoption and accelerated digital transformation over the past two years. There has been a rapid increase in the number of digital channels and multi-experience modalities such as touch, voice and gesture that got accelerated over the past several months in the race to be digital-first and the desire for contactless experiences. Application leaders are under pressure to modernize their technology stacks to ensure they’re future-proof and are built for competitive differentiation.

Many of the Digital Experience Platforms (DXPs) attempts to deliver various business capabilities such as content management, eCommerce, personalization, and localization from an all-in-one monolithic platform. Some of the drawbacks of such monolithic platforms are that they struggle to deliver digital experiences fast enough to respond to changing market demands and opportunities. The rate of change is usually low, and time-to-value is longer with such platforms. This also creates a vendor lock-in due to the cost and risk of replacing the monolithic DXP resulting in lost ability to innovate. Production rollout of new features can be often time consuming and complex.

In this whitepaper, we will look at how you can future proof your eCommerce technology stack using a composable commerce architecture.

Ajil Antony

About Ajil Antony

Ajil Antony is Director and Head of Microsoft CoE at Marlabs. With over 20 years of experience in the IT industry, he has spent 15 years in the US and UK working with global leaders such as Pfizer, Deloitte, Merrill Lynch /Bank of America, McKinsey, McGraw-Hill, Verisk Analytics, United States Golf Association and Ladbrokes. His core focus areas include Digital Transformation, Enterprise Architecture, Cloud Computing, Web Content Management, Data Analytics and E-commerce.

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