Future-proofing pharma & med-tech for a virtual and omnichannel world – Marlabs

Future-proofing pharma & med-tech for a virtual and omnichannel world
Webinar 2021-10-21 14:00

Featuring: Dr. J. Cris Salinas, MD, Senior Director, Global Healthcare and Life Sciences Salesforce | Raghu Rao, Senior Vice President, Salesforce Practice, Marlabs | Harish Babu, Senior Healthcare Consultant, Marlabs | Stephen W Smith, Vice President Digital Services, Marlabs

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Future-proofing pharma & med-tech for a virtual and omnichannel world

21/10/20212:00pm EDT1 hour
Digital transformations have never been easy and have required leaders to take bold steps. The last two years have revealed that MedTech and Pharma companies need to pivot their frontline and field organizations to cater to remote ways of transforming patient experiences and maintain and omnichannel view of their customer.

Join experts from Salesforce and Marlabs as they dwell into these key areas:

• What experts recommend on how enterprise technology can enable virtual engagement with HCPs and nonclinical stakeholders
• Due to increasing adoption of multiple customer channels, over 77% of companies are reporting channel conflict. Learn from experts how to incubate in an omnichannel setting
• Salesforce and Marlabs will share how leading organizations are embarking on this technology shifts and how a customer 360 culture is driving change

Digital transformations have never been easy and have required leaders to take bold steps. The last two years have revealed that MedTech and Pharma companies need to pivot their frontline and field organizations to cater to remote ways of transforming patient experiences and maintain an omnichannel view of their customer.

Join experts from Salesforce and Marlabs as they dive into these key areas:

  • What experts recommend on how enterprise technology can enable virtual engagement with HCPs and nonclinical stakeholders
  • Due to increasing adoption of multiple customer channels, over 77% of companies are reporting channel conflict. Learn from experts how to innovate in an omnichannel setting
  • Salesforce and Marlabs will share how leading organizations are embarking on this technology shifts and how a customer 360 culture is driving change
All attendees will qualify for a complimentary assessment with our team of experts to assess both your current and future Salesforce readiness and customer experience maturity.
All attendees will be automatically entered into a lucky draw for a $200 Amazon gift card at the end of the webinar.

Webinar Speakers

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Dr. J. Cris Salinas, MDSenior Director, Global Healthcare and Life Sciences Salesforce

Dr. Salinas is a healthcare and life sciences executive with over 20 years of experience in the healthcare, pharmaceutical and medical device industries. As a Salesforce leader, he partners with MedTech organizations to incorporate digital platforms that support customer interaction, align with the continuum of care and drive quality outcomes.
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Raghu RaoSenior Vice President – Salesforce Practice Marlabs

Raghu is a multi-faceted leader and entrepreneur with passion for all things technology. Specialized in areas such as business consulting, SaaS technologies, CRM and Product development, Raghu has extensive experience working with Fortune 500 organizations including Top 8  out of 10 lifesciences organizations.
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Harish BabuSenior Healthcare Consultant Marlabs

Harish has completed his Master’s in information systems, and he is also a certified healthcare professional. Certified with Fellowship (FAHM) and Professional (PAHM) healthcare designations. Harish has over 13+ years of US Healthcare insurance experience with diverse exposure in both US Healthcare Payer and Provider domains. He has played multiple roles in areas such as business analysis, product management, pre-sales & solution development and business consulting in healthcare ventures.

Moderated By

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Stephen W SmithVice President Digital Services Marlabs

Stephen is an experienced Business Development and Strategic Partnership executive experienced in leading Salesforce implementations and growing revenue in the life sciences/pharmaceutical and technology companies. He has led domestic, nearshore and international teams focused on improving company’s efficiency and connectedness with their customers. He is focused on using technology, analytics, mobile, and online services to improve the way consumers and business leaders can profit from Data Science and Digital Transformation.

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