Managing Customer Experiences - Blending capability with customer needs.
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Event hosted by Marlabs LLC
November 3, 2023Online event
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The life-science industry faces several unique challenges when it comes to managing customer experience (CX). These digital transformation challenges are often rooted in the complex nature of the industry, including regulatory requirements, scientific advancements, and evolving customer expectations as well as internal complex processes involving people & things. The transformational journey starts when brands focus their efforts in knowing what their customers want and create experiences that are tailored to them.
Amidst the multifaceted challenges faced in the life sciences industry's customer experience landscape, it is notable that companies that adeptly address these hurdles have witnessed a substantial increase in their revenue streams. Effective CX management has emerged as a powerful catalyst for financial growth within this complex and highly regulated sector. According to Deloitte, 84% of life sciences companies that work to improve their customer experience report an increase in their revenue.
Join us for an exciting live conversation with Sannova’s CEO, Jason Apter, and Aashritha Marepalli, CMO where we will discuss leadership, innovation-driven decision-making, and the value of putting your customer experience first.