Gen AI is to marketing what the smartphone is to photography. There are better ways to shoot a phenomenal photograph, but most photos shot today are on a smartphone. Artificial intelligence (AI) promises to be just that to marketing – to revolutionize everything from campaign personalization to content creation.

This exclusive roundtable gathers leading industry CMOs to dive deep into the potential AI disruption. Get ready to be pushed as the discussion will explore how AI empowers marketers with unprecedented control, while also questioning if certain roles might become relics in the face of this new force.

This thought-provoking discussion aims to shed insight into:

• Collaboration vs. Automation: Discuss the delicate balance between leveraging AI for automation and fostering human collaboration for strategic marketing decisions.
• Shifting Skillsets: Explore how AI will redefine the skillsets needed for successful vendor and partner relationships.
• The Ethics of AI-Generated Creativity: We’ll explore the impact of AI on originality and brand voice. Is AI a powerful tool or a creativity killer?

Join the discussion and shape the future of marketing partnerships in the age of artificial intelligence.