Marlabs

The Digital Lending Transformation: A Modern Advantage

Digital lending, though not a new concept, has undergone a significant transformation in recent years. While its roots can be traced back to the early 1990s, the true impact of digital innovation on the financial industry has become evident only recently.

Leveraging Salesforce Financial Services Cloud to stay ahead

Customer expectations are evolving in the financial services domain. Self-service options are on the rise, empowering customers to manage their finances independently. While this trend offers convenience, it risks diluting the close relationships traditionally shared between banks and customers. To thrive in this new landscape, the industry must find ways to deepen customer connections while expanding the value of its offerings. In this blog, we explore the emerging trends in the BFSI landscape and how Salesforce can help business leaders develop better relationships with their customers.

The customer experience imperative: How lifesciences companies can win

The customer experience imperative: How lifesciences companies can win

Lifesciences companies need to invest in digital technology to improve customer experience (CX). When understood and implemented properly, lifesciences companies can better understand and map the patient journey leading to more interactions along the value chain leading to increased sales volumes.