There is a subtle curse and advantage to living in our era. It’s one of rapid innovation and advancement, pushing the boundaries of technology on a day-to-day, perhaps second-to-second basis. Organizations or people who fail to recognize this rapid digitization and rapid development, either fall behind on their strategy for innovation or turn obsolete for choosing not to change.
Innovation isn’t a haven like it used to be; and today, it’s easy to find competitors eager to overturn your next brilliant idea on a moment’s notice. Amazon updates its software every 11 seconds, which is about 8,000 changes on a daily basis. Where do you think that puts their competitors?
It’s why organizations require an agile and concept to completion strategy, something that can propel product development speed without any form of compromise on quality. Then again, is it possible to accelerate the development cycle, and effectively reduce time-to-market and errors, post-testing? Yes. And this is essential to push ahead in terms of sales, flexibility, and your position as a market leader.
So, here’s what’s essential:
- An Experienced Digital Product Development Team
It goes without saying that your team needs to hold both the experience and expertise to deliver on your product requirements throughout the digital product development lifecycle. This would be from product conceptualization – at an idea stage – to implementation, and even support.
- An Agile Strategy to Digital Product Development
Product development could categorically fall into two scenarios – disruptive and incremental innovation. It’s easy to drive into a disruptive strategy, considering its higher market returns, but incremental improvements to your existing product is also a relevant strategy to adopt. This helps keep your product market up-to-date and in firm contention, if not ahead of your competitors.
- Quality Assurance Testing
Customer satisfaction is heavily triggered by product reliability, and on a higher-scale, product quality. While testing forms a significant part of the digital product development lifecycle, it is also important to ensure that your strategy around the same is both time and cost-effective.Utilize a combination of AI powered, automated, and manual testing. While human testing is valuable, it is often more effort-intensive. Test Automation lowers the time involved in the testing process, effectively reducing what used to take weeks into mere hours. It also adds value with deeper insights, which could be utilized to improve your product quality.
- Post-Launch Analytics
Customer analytics post-launch is a critical aspect of digital product development. Understand how best you can collect data via satisfaction surveys and draw actionable insights from reports that could later be utilized for corrective actions or strategies for enhancement with regards to the product in question.
Organizations must focus on what it would take to reduce the time-to-market, eliminate risk associated with product delays, focus on testing, and implement agile methodologies behind the use of the right technologies.
Given these challenges, Marlabs’ distributed development model ensures rapid product delivery and cost-effectiveness.
In fact, our expertise, research, and development in next-generation technologies has helped several customers acquire an edge in digital product engineering. When it comes to digital product development, collaboration is now the future. And we stand at the forefront of that ideology