The world has been racing into the digital age. Technologies like social media, mobile, analytics, and the cloud are the vehicles to get us there. Indeed, digital is the new, shiny race car that everyone wants to drive! At the same time, there is a real, palpable fear of being left behind—no one wants to become another Kodak or Blockbuster.
Brands today need strong reference to user experience than any big celebrity endorsing it.
The collective voice generated socially, superior buying experience and greater after-sales service will, in my view, create an evolving brand persona that will reflect the Power of One (that single prospect/customer/user). In today’s hyper connected world everyone has a face and a voice that a marketer is forced to see and hear.
Salesforce.com is one of the largest cloud solution providers today. The company started with desktop solutions and now the Salesforce platform can connect you to almost each and every device used in our daily lifeRead more