Business is booming for wealth management firms. Wealth Mgmt. is fueled by smart people. Smart investors looking for smart advice from financial analysts.
Dreamforce, an evet with 170,000+ attendees and over 1,700 sessions was an exciting event to be part of. Launched at the event was Salesforce’s latest offering that epitomizes speed and is aptly named “Lightning.” An innovative, customer-focused concept that is poised to become the next big thing in the app world and during the time of digital transformation.
The world has been racing into the digital age. Technologies like social media, mobile, analytics, and the cloud are the vehicles to get us there. Indeed, digital is the new, shiny race car that everyone wants to drive! At the same time, there is a real, palpable fear of being left behind—no one wants to become another Kodak or Blockbuster.
Enterprise software has come a long way. In the beginning, it was the purview of a select, exclusive group. Running on mainframe computers and accessed through green-screen terminals, software had an almost mystical quality to it—those applications were few and far in between. Fast forward through the client-server, web, mobile, and IoT eras and software has become much, much more abundant. Indeed, software is “eating the world,” to quote Marc Andreessen.
Brands today need strong reference to user experience than any big celebrity endorsing it.
The collective voice generated socially, superior buying experience and greater after-sales service will, in my view, create an evolving brand persona that will reflect the Power of One (that single prospect/customer/user). In today’s hyper connected world everyone has a face and a voice that a marketer is forced to see and hear.