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Back To The Future With Digital, Omnichannel Experiences
Date: Wednesday, November 14th
Time: 5:30 PM to 8:30 PM
Hyatt Centric Times Square New York
135 West 45th Street, New York, NY 10036
In the beginning, customer experiences were warm and personal. This was the age of mom-and-pop shops where customers were known by their first names. Then came the large department stores and big-box stores where customers became anonymous and “turned into transactions and metrics.” Experiences became impersonal.
With the entry of digital technologies and social media, the pendulum has swung back:
Join us with Julie Lyle, recent CMO at Barnes & Noble, and Tracy Wehringer, Chief Global Marketing Officer, 5West Strategy, and Raj Menon, Head of NA Marketing, Marlabs, in an engaging panel discussion about how today’s marketing technologies are driving the transformation from channel-first to customer-first. Alan Hart, a well-known podcast host and public speaker, will moderate the conversation. By 2022, CMOs in the US will spend over $122 billion on investments in marketing technology and services. So, there is a lot of action happening here.
On the agenda will be exciting MarTech topics like:
Taking place in an exclusive, intimate setting, the event will also provide the opportunity to network with other senior marketing leaders like yourself along with cocktails and dinner.
Julie Lyle
CEO, CMO, NED, Board Member, Investor
Julie is an accomplished leader and hands-on entrepreneur with global, multicultural expertise who has built winning brands and teams for the world’s largest companies including Barnes & Noble, Prudential, and Walmart. With a forte in growing sustainable profits through transformational business development, she has strengthened the hands of private equity, startups, and turnaround businesses worldwide – a case in point is an Artificial Intelligence Marketing (AIM) platform where she has been a CRO, CMO, and Investor.
As a Senior Marketing Executive, Julie is proficient in industry-leading integrated Marketing, eCommerce, Merchandising, Operations, Digital Media, CRM, Branding, and Social Engagement programs that reach diverse consumer segments across mature and emerging markets. With extensive marketing, merchandising, and operational expertise, she has established a track record for leveraging innovation and technology to drive new customer acquisition, retention, and upsell that delivers long term shareholder value. A passionate builder and leader of people, Julie excels at rebranding, marketing planning, media optimization, product innovation, and creating seamless online/offline consumer experiences.
Julie is an accomplished leader and hands-on entrepreneur with global, multicultural expertise who has built winning brands and teams for the world’s largest companies including Barnes & Noble, Prudential, and Walmart. With a forte in growing sustainable profits through transformational business development, she has strengthened the hands of private equity, startups, and turnaround businesses worldwide.
Tracy is a professional who has championed ideas into profitable, sustainable revenue streams, and taken businesses from obscurity to market dominance. She has a proven ability to deliver value in highly complex, competitive businesses spanning financial services, high-tech, and business solutions outsourcing with a talent for optimizing short-term and long-term return.
As a highly driven, analytical marketing thought leader and problem solver, Tracy has a track record of incorporating predictive data to produce double digit revenue growth. A turnaround strategist focused on performance, she is adept at growing revenue, mitigating attrition, and developing best-in-class marketing departments.
As CMO at NIP Group, she drove the executive-level strategy and marketing vision by leveraging creativity, technology, data, cross-disciplinary thinking and next-generation storytelling. In 2018, she was named as a “Top 30 Global B2B Marketing Trailblazer” by Salesforce and Pardot. Tracy oversees all global marketing and brand initiatives, strategy, and execution at Eyeska Technologies.
Tracy is a professional who has championed ideas into profitable, sustainable revenue streams, and taken businesses from obscurity to market dominance. She has a proven ability to deliver value in highly complex, competitive businesses spanning financial services, high-tech, and business solutions outsourcing with a talent for optimizing short-term and long-term return.
Alan is an entrepreneur and marketing thought leader with rich experience in serving on executive teams, unleashing growth potential, and transforming organizations. His experience includes consumer products/services, technology, telecom, life sciences, healthcare, packaging, chemicals, media, travel, education and financial services industries. Alan’s expertise in brand strategy, innovation, marketing effectiveness & future consumer/B2B industries trends informs all his work.
As Managing Partner/Founder of ATOMCK, Alan led start-up operations and achieved customer acquisition targets of 300%+. He helped a global education company to attain greater traction on internal projects/growth targets, a national battery brand to improve marketing ROI; and assisted a start-up to achieve its objectives, resulting in its successful acquisition.
Earlier, Alan founded Keen Strategy (now Keen Decision Systems) and served as Managing Partner, directing operations and building client delivery teams. He led customer assignments that had transformational results such as enabling a five-fold category growth for a major consumer brand, improving the value communication and capture for a global $8B diversified manufacturer, resulting in two new business models and identification of $138M in additional customer value. A published author (CMO.com, Economist.com, Effie.org, C-Suite Network), Alan produces a weekly podcast series the world’s top marketing professionals and business leaders.
Previously, as Chief Strategy and Marketing Officer for WomanCare Global, he drove its reorganization and increased its product portfolio, growth funding, investment sources and revenue streams.
Alan started his career at Bell & Howell and served as Client Engagement leader at CMG Partners where he developed and led the market strategy practice area.
He is a member of non-profit boards and a prolific author and podcasts creator. Alan has a BA from NC State and an MBA from the UNC Kenan-Flagler Business School.
Alan is an entrepreneur and marketing thought leader with rich experience in serving on executive teams, unleashing growth potential, and transforming organizations. His experience includes consumer products/services, technology, telecom, life sciences, healthcare, packaging, chemicals, media, travel, education and financial services industries. Alan’s expertise in brand strategy, innovation, marketing effectiveness & future consumer/B2B industries trends informs all his work.
Raj has extensive experience in IT services across Marketing, Alliances, Sales, Project Management, and BPM Consulting. He excels when it comes to distilling the value proposition of complex tech offerings: cutting through the “bits and bytes” details, developing creative messaging, and executing an integrated go-to-market plan. Raj’s experience spans Blockchain, AI/Analytics, Networks, Cloud, Cybersecurity, e-learning, BPM, and ERP spaces. At Marlabs, Raj is responsible for marketing management, lead generation/inside sales, and sales support.
Raj has extensive experience in IT services across Marketing, Alliances, Sales, Project Management, and BPM Consulting. He excels when it comes to distilling the value proposition of complex tech offerings: cutting through the “bits and bytes” details, developing creative messaging, and executing an integrated go-to-market plan.
