This event was hosted on November 14, 2018 and is completed. You can watch the video from below.
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Back to the future with digital, omnichannel experiences
Back To The Future With Digital, Omnichannel Experiences
Date: Wednesday, November 14th
Time: 5:30 PM to 8:30 PM
Hyatt Centric Times Square New York
135 West 45th Street, New York, NY 10036
[social_warfare id=”9594″]
In the beginning, customer experiences were warm and personal. This was the age of mom-and-pop shops where customers were known by their first names. Then came the large department stores and big-box stores where customers became anonymous and “turned into transactions and metrics.” Experiences became impersonal.
In attendance will be Marketing and Technology leaders from Aeropostale, Columbia University, Freedom Mortgage, Henkel, MassMutual, McGraw-Hill, New York Life, and PerkinElmer, to name a few.
Some additional stats for 2018 that further shine a light on the challenge:
- 53,308 security incidents, 2,216 data breaches.
- 76% of breaches were financially motivated
- 68% of breaches took months or longer to discover.
The proliferation of people, devices, and things in the IoT and Cloud means that risk is all around us, given that anything with an IP address is discoverable and addressable. Risk is also mutating through the growth of edge devices, drones, AI, and cryptomining, among other sources. Criminal enterprises and nation states have become the dominant threat actors. Cybersecurity has become a business with Malware-as-a-Service and the Dark Web. New threat actors are constantly emerging on the horizon. In the meantime, security blind spots abound.
How do you ready yourself to take on an uncertain threat landscape, the contours of which are unclear and nebulous? Join us and learn about staying protected as you “race into the unknown” with digital transformation. This will be an exciting discussion that will introduce the proprietary REAPP frameworkto help you stay ahead of the constantly morphing threat environment:
- Responsibility – Clarity of cyber expectations and accountability (both internal employees and third-party vendors).
- Education — Active and continuous education, for all.
- Assessment against the NIST framework – Pen testing, compromise assessment, external audit, budget and resource availability.
- Plans for detection, correction, proactive planning.
- Plan execution and dashboards.
The Speakers
Julie Lyle
CEO, CMO, NED, Board Member, Investor
Julie is an accomplished leader and hands-on entrepreneur with global, multicultural expertise who has built winning brands and teams for the world’s largest companies including Barnes & Noble, Prudential, and Walmart. With a forte in growing sustainable profits through transformational business development, she has strengthened the hands of private equity, startups, and turnaround businesses worldwide – a case in point is an Artificial Intelligence Marketing (AIM) platform where she has been a CRO, CMO, and Investor.
As a Senior Marketing Executive, Julie is proficient in industry-leading integrated Marketing, eCommerce, Merchandising, Operations, Digital Media, CRM, Branding, and Social Engagement programs that reach diverse consumer segments across mature and emerging markets. With extensive marketing, merchandising, and operational expertise, she has established a track record for leveraging innovation and technology to drive new customer acquisition, retention, and upsell that delivers long term shareholder value. A passionate builder and leader of people, Julie excels at rebranding, marketing planning, media optimization, product innovation, and creating seamless online/offline consumer experiences.
Julie is an accomplished leader and hands-on entrepreneur with global, multicultural expertise who has built winning brands and teams for the world’s largest companies including Barnes & Noble, Prudential, and Walmart. With a forte in growing sustainable profits through transformational business development, she has strengthened the hands of private equity, startups, and turnaround businesses worldwide.
Tracy Wehringer
Chief Global Marketing Officer, 5West Strategy
Chief Global Marketing Officer, 5West Strategy
Tracy is a professional who has championed ideas into profitable, sustainable revenue streams, and taken businesses from obscurity to market dominance. She has a proven ability to deliver value in highly complex, competitive businesses spanning financial services, high-tech, and business solutions outsourcing with a talent for optimizing short-term and long-term return.
As a highly driven, analytical marketing thought leader and problem solver, Tracy has a track record of incorporating predictive data to produce double digit revenue growth. A turnaround strategist focused on performance, she is adept at growing revenue, mitigating attrition, and developing best-in-class marketing departments.
As CMO at NIP Group, she drove the executive-level strategy and marketing vision by leveraging creativity, technology, data, cross-disciplinary thinking and next-generation storytelling. In 2018, she was named as a “Top 30 Global B2B Marketing Trailblazer” by Salesforce and Pardot. Tracy oversees all global marketing and brand initiatives, strategy, and execution at Eyeska Technologies.
Tracy is a professional who has championed ideas into profitable, sustainable revenue streams, and taken businesses from obscurity to market dominance. She has a proven ability to deliver value in highly complex, competitive businesses spanning financial services, high-tech, and business solutions outsourcing with a talent for optimizing short-term and long-term return.
Alan Hart
Podcast host and public speaker at Marketing Today
Podcast host and public speaker at Marketing Today
Alan is an entrepreneur and marketing thought leader with rich experience in serving on executive teams, unleashing growth potential, and transforming organizations. His experience includes consumer products/services, technology, telecom, life sciences, healthcare, packaging, chemicals, media, travel, education and financial services industries. Alan’s expertise in brand strategy, innovation, marketing effectiveness & future consumer/B2B industries trends informs all his work.
As Managing Partner/Founder of ATOMCK, Alan led start-up operations and achieved customer acquisition targets of 300%+. He helped a global education company to attain greater traction on internal projects/growth targets, a national battery brand to improve marketing ROI; and assisted a start-up to achieve its objectives, resulting in its successful acquisition.
Earlier, Alan founded Keen Strategy (now Keen Decision Systems) and served as Managing Partner, directing operations and building client delivery teams. He led customer assignments that had transformational results such as enabling a five-fold category growth for a major consumer brand, improving the value communication and capture for a global $8B diversified manufacturer, resulting in two new business models and identification of $138M in additional customer value. A published author (CMO.com, Economist.com, Effie.org, C-Suite Network), Alan produces a weekly podcast series the world’s top marketing professionals and business leaders.
Previously, as Chief Strategy and Marketing Officer for WomanCare Global, he drove its reorganization and increased its product portfolio, growth funding, investment sources and revenue streams.
Alan started his career at Bell & Howell and served as Client Engagement leader at CMG Partners where he developed and led the market strategy practice area.
He is a member of non-profit boards and a prolific author and podcasts creator. Alan has a BA from NC State and an MBA from the UNC Kenan-Flagler Business School.
Alan is an entrepreneur and marketing thought leader with rich experience in serving on executive teams, unleashing growth potential, and transforming organizations. His experience includes consumer products/services, technology, telecom, life sciences, healthcare, packaging, chemicals, media, travel, education and financial services industries. Alan’s expertise in brand strategy, innovation, marketing effectiveness & future consumer/B2B industries trends informs all his work.
Chris Clegg
Digital CX Lead, Americas, Marlabs
Digital CX Lead, Americas, Marlabs
Chris has over 25 years of experience in managing and growing global businesses covering customer experience, call centers, outsourcing, cloud, marketing, and digital transformation. Currently he is a partner in the advisory firm, Powerfluence, helping clients to successful navigate their organization’s journey though digital and cloud transformation, both internally and within the marketplace.
Previously, Chris has had successful engagements at Atos, Cognizant, and Compaq with areas of responsibility spanning Salesforce solutions, strategic partnerships, business P&L management, global delivery, and building centers of excellence. This included managing lines of business in excess of 70M USD. While at Cognizant, he founded and built their Salesforce.com practice, which became the second largest in the world.
Chris holds degrees in information systems and business from Bentley University.
Chris has over 25 years of experience in managing and growing global businesses covering customer experience, call centers, outsourcing, cloud, marketing, and digital transformation. Currently he is a partner in the advisory firm, Powerfluence, helping clients to successful navigate their organization’s journey though digital and cloud transformation, both internally and within the marketplace.
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