FINTECH has been a buzz word, specially for investors, for the past four years . FinTech refers to the Innovation in Financial Services with the: forming and arrival of numerous Fintech start-ups with a focus on innovative ways, impacting how consumers save, borrow, invest, move, pay and protect money, backed up by sound Technology. FintechRead more
The main driving force behind Technology has always been making life easy for people. One particular industry, where I have not seen too much of a change – with respect to customer experience -has been the Aviation industry. “The average airline spends about 2 percent of its revenue on technology, compared to about 30 percentRead more
Speed is the essence of the business world. That’s true of nearly every aspect of our business, but it’s especially true of technology and the speed with which we adopt technological innovations critical to our business’ success. Around the world, Small and Medium scale Business (SMBs) have become significant contributors to the GDP of theRead more
“Today Knowledge has Power, it controls access to opportunities and advancement” -Peter Drucker What makes an Organization effective? This question is yet to be answered. Technology, Human Capital Management, Financial Management and Resource Management can be only a fraction of the truth; the true effectiveness of an organization can be achieved through Leadership and key-decisionRead more
Brands today need strong reference to user experience than any big celebrity endorsing it.
The collective voice generated socially, superior buying experience and greater after-sales service will, in my view, create an evolving brand persona that will reflect the Power of One (that single prospect/customer/user). In today’s hyper connected world everyone has a face and a voice that a marketer is forced to see and hear.
Salesforce.com is one of the largest cloud solution providers today. The company started with desktop solutions and now the Salesforce platform can connect you to almost each and every device used in our daily life like mobile phones, computers and PCs. Today, there are around 3+ billion mobile users in this world. With the evolutionRead more
Two greatest and most important things that happened in Computer Science after World Wide Web 2.0 are the Advanced Distributed Systems aka Cloud Computing and the Big Data. The current computing business is all about specialised services and from there only concepts like SaaS, PaaS and IaaS in the Cloud Computing world came out. OneRead more
Selling and Distribution automation has become an area of strong expertise for ET Marlabs. We’ve been delivering customised solutions to automate field sales teams in fascinating ways. Using the Salesforce.com suite of products, our clients now have the power to: make detailed beat/journey plans for their field teams execute and track these plans with aRead more
At ET Marlabs, we say that a project is complete only when a customer is smiling. Project completion should be a function of clients ‘perceived value’ rather than ticking items in a scope list. This can cause a positive ripple effect of client bliss rather than mere satisfaction. One of our first clients was aRead more
Back in the day, you left work at work and that was it. Those days are long gone, as we now take our work with us everywhere: home, dinner dates, vacation, and everywhere in between. And it’s all because of our mobile devices. All the things that used to be done at our work deskRead more
