Brands today need strong reference to user experience than any big celebrity endorsing it.
The collective voice generated socially, superior buying experience and greater after-sales service will, in my view, create an evolving brand persona that will reflect the Power of One (that single prospect/customer/user). In today’s hyper connected world everyone has a face and a voice that a marketer is forced to see and hear.
Salesforce.com is one of the largest cloud solution providers today. The company started with desktop solutions and now the Salesforce platform can connect you to almost each and every device used in our daily life like mobile phones, computers and PCs. Today, there are around 3+ billion mobile users in this world. With the evolutionRead more
Two greatest and most important things that happened in Computer Science after World Wide Web 2.0 are the Advanced Distributed Systems aka Cloud Computing and the Big Data. The current computing business is all about specialised services and from there only concepts like SaaS, PaaS and IaaS in the Cloud Computing world came out. OneRead more
Selling and Distribution automation has become an area of strong expertise for ET Marlabs. We’ve been delivering customised solutions to automate field sales teams in fascinating ways. Using the Salesforce.com suite of products, our clients now have the power to: make detailed beat/journey plans for their field teams execute and track these plans with aRead more
At ET Marlabs, we say that a project is complete only when a customer is smiling. Project completion should be a function of clients ‘perceived value’ rather than ticking items in a scope list. This can cause a positive ripple effect of client bliss rather than mere satisfaction. One of our first clients was aRead more
Back in the day, you left work at work and that was it. Those days are long gone, as we now take our work with us everywhere: home, dinner dates, vacation, and everywhere in between. And it’s all because of our mobile devices. All the things that used to be done at our work deskRead more
Recently I read an article on Intelligent Life that made me explore the concept of ‘thinking’. Sometimes, thinking can be a bad idea. People or teams in Leadership roles, Sales, Marketing and other functions ET blog user: Sumesh Nair, Head of Sales (South) et news link : LinkRead more
Salesforce.com provides many ways to keep your data secure with security settings like Org Wide Defaults, Profiles, Field Level Security, etc. There are Prevention and Tracking methods ET blog user: Abhilash Kuntar, Tech Lead, ET Marlabs et news link : LinkRead more
In our experience of working on a large number of projects, most of them simultaneously, has led us to think about working on reusable components/accelerators which would not only minimize the manual effort, but also give us an opportunity to enhance and innovate over time, rather than starting from scratch each time. This set theRead more
1. Poor user adoption. Users are continuing to rely on their old ways of getting work done and not using Salesforce®. Those who do, use it less than optimally. This is a classic sign that some fundamentals have been overlooked during salesforce implementation. Salesforce.com, like any other new enterprise software, needs planning to overcome initialRead more
