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Marlabs developed a competitive advertising information data warehouse with extensive reporting and analytics capabilities for one of the world’s leading marketing communications agencies.

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Marlabs - Operational BI Reporting  
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Download white paper on 2008 BI trends
Are requests for new and modified reports overwhelming your support desk? Are your clients able to quickly report off the transactional data in
your systems?
 

Operational reporting can become a drain on server resources and affect performance of the core software. Furthermore, new recurring reports may need to be integrated into the product. Addition of new reports as standard functionality can take weeks and months. If you add advanced analytics to the list, things can get even more challenging.

Would you like your customers to take control of their reporting needs?

A Business Intelligence (BI) framework leveraging the core product data model is increasingly becoming the de-facto standard for reporting and analytics from transactional systems. Combining a data mart with a BI interface, the solution will enable users to:

  • Create their own reports, as well as drilldowns, pivot tables, and slice and dice, on the fly.
  • Run reports and analytics without needing to know the underlying database structure or SQL.

This can be designed as a seamless plug-in module - either bundled with the core product or separately licensed. Solution development will not require access to the business logic or actual data; the data model and test data will suffice.

Benefits include:

  • Speed up reports production.
  • Deploy the resulting time and cost savings in enhancing product functionality.
  • Achieve a revenue accretive solution that can be licensed to customers.
  • Increase competitive advantage with added product differentiation.
Marlabs has helped a number of our customers build robust reporting platforms as extensions to their software products. These include Bottomline Technogies, Catalyst Repository, TrueChoice, and Oce Business Solutions.
 
Would you like to like to schedule a complimentary no-obligation consultation with Rajesh Ramaswamy, our BI practice head, in order to assess if such a solution will work for you?
 
 
 
Rajesh Ramaswamy - BI Practice Head  
  Rajesh began his career designing and building one of the first data warehousing products the world has seen, and then moved on to solving critical analytics issues for several large clients. One of the most significant achievements in the early part of his career was the design and implementation of a financial data warehouse for Citibank, Asia Pacific.
A pioneering innovation during the course of this implementation was the rollout of the warehousing system to seven countries across South East Asia from a single central location.  A graduate of BITS, Pilani, a top Indian engineering school, with a 'dual' engineering and science degree, Rajesh has contributed to several white papers and seminars particularly in the areas of data warehousing, business intelligence, knowledge management and project management.