User Experience (UX)

Marlabs User Experience (UX) team can deliver state-of-the-art digital user experience on Web, mobile, and tablet platforms for clients with specific target audience needs. We help our customers design and deliver the best possible experiences and services through the Persuasion, Emotion, and Trust Design (PET) approach. 
 
We can help clients increase their customers’ digital user experience with the brand, products, and company, and simplify their journey from connection to conversion. We build user centric and easy to use websites, mobile apps, and software. We have deep experience and understanding of User Experience (UX) and practice user-driven design, providing our clients with the tools and knowledge needed to increase both sales and customer satisfaction.
 
Marlabs helps design and deliver the best possible experiences and services through user centric and emotional design approach. We study and evaluate how users feel about a system by looking at various elements such as the ease of use, perception of the value of the system, utility, and efficiency in performing tasks. 
 
We work closely with customers in our Agile designing approach—producing wireframes, developing mockups in stages, and taking feedback and approval at each step. With our interdisciplinary team, we can offer a full service for customers’ Web and mobile UX needs. During the discovery phase we help identify the needs for responsive, adaptive, or native designs, which would in turn increase the Digital User Experience with the brand, products, and company. 
Case Study
Marlabs was able to advise the executive stakeholders on how to best proceed on the business and technical aspects of the project, while not affecting ongoing production until the solution was ready.

 

Our strengths range from graphic design to information architecture and software engineering. Our software development team plays a crucial role in our mission to envision, design, and deliver the best user experiences on all platforms and devices, online and offline. 
 
Every brand we build is conceived from the top down, and built from the bottom up. Our efforts are the result of extensive research and development, producing a goal-oriented product. Between all of the content management systems and eCommerce platforms, website development can be quite overwhelming. We're here to do the heavy lifting. Whether the requirement is for web development, application development for iPhone, iPad, Android or Windows Phone devices—we can help.
Case Study
Marlabs was able to advise the executive stakeholders on how to best proceed on the business and technical aspects of the project, while not affecting ongoing production until the solution was ready.
Marlabs’ User Experience expert team conducts usability analysis about the overall experience of using customer websites, mobile applications, or services based on a number of heuristic evaluations and usability principles. The goal is to identify the usability issues and come up with recommendations for improvement. We help ensure usability goals are met by identifying project objectives, evaluating the success of studies, and measuring the outcomes.
 
Whether we are talking about a website, mobile application or service offering, the concept stays the same—we are here to understand customers’ needs, their users’ needs and to test services or websites against well-established guidelines.
Case Study
Marlabs was able to advise the executive stakeholders on how to best proceed on the business and technical aspects of the project, while not affecting ongoing production until the solution was ready.
Marlabs offers UX Strategy services for the Web, social media, market communication, business development, and beyond. Digital marketing has changed more in the past two years than in the previous 20 years fueled by the rapid adoption of social media to engage customers in dynamic, multiparty conversations. We can create a social media strategy that will help customers establish useful channels of communication with their users. We can also provide our state-of-the art Wall of Tweets (Link Products – WoT) to extend social media efforts to events, conferences, and other gatherings. 
 
We help people understand the importance of user centered design approach—assistance in integrating user testing and consultation into a development project’s lifecycle to maximize customer satisfaction and acceptance, and ensure the success of the project.
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Case Study
Marlabs was able to advise the executive stakeholders on how to best proceed on the business and technical aspects of the project, while not affecting ongoing production until the solution was ready.
Our customers have a huge advantage over their competitors if people are able to find the information they are looking for the first time they use an application or site by our customers. 
Our information architects are trained in organizing information into logical structures that make sense specifically to users. This requires knowledge of information science, psychology and business, among others.
 
We develop a comprehensive site architecture that focuses on customer website’s aims and the information needs of the target audience. Like an architect creates blueprints for houses, our IAs create the wireframes, process maps, functional specifications, prototypes, and other artifacts to describe the intended user experience. We apply user personas and scenarios to develop relevant process and user flow models and eventually make key information 'findable'.
Case Study
Marlabs was able to advise the executive stakeholders on how to best proceed on the business and technical aspects of the project, while not affecting ongoing production until the solution was ready.
We see SEO as an integral part of the user experience, and that’s why we create content and websites that are first and foremost optimized for people, making sure that customers find the website and find what they need. Our customers get true analysis, not just a list of statistics. In addition, they get precise recommendations as to how things can be improved.
 
We employ various analytical methods and tools like Crazy Egg heat mapping technique, Google Analytics, and Eye tracking to learn about customers’ current position regarding SEO, and come up with solutions to enhance their standing.
Case Study
Marlabs was able to advise the executive stakeholders on how to best proceed on the business and technical aspects of the project, while not affecting ongoing production until the solution was ready.
We provide consulting services in the UX design and development of websites, mobile apps, desktop applications, and kiosk software. When our customers need dedicated support, we'll work closely with them in the role and project phase of their choosing, for as little or as much as they need.
 
We can advise customers on every challenge related to our services—including user experience in general, interaction and visual design, information architecture, usability review, social media, and product or service strategy and design.
 
We also provide UX training and workshop programs both in-house and the facility at Marlabs’ training center for individuals, employees, executives, developers, designers, and others. If our customers need an introduction to UX or a refresher course, we can provide tailored made programs for their needs.
Case Study
Marlabs was able to advise the executive stakeholders on how to best proceed on the business and technical aspects of the project, while not affecting ongoing production until the solution was ready.

Case Studies

  1. Marlabs’ SAP UX solution increases SAP HANA ROI

Resources

  1. Sushil Laishram on User Experience (UX)
  2. Company fact sheet