Digital Asset Management

Organizations are fast accumulating digital assets containing a variety of different formats and sizes, which can become extremely challenging to search and manage on a daily basis. Digital Asset Management (DAM) solutions serve as that centralized, secure and accessible repository to manage all digital assets. Marlabs’ DAM services are prepared to advise, advocate, and assist organizations whether they are considering, implementing or actively using a DAM solution. Our strong team has years of hands-on experience with DAM and are active influencers of the field. We have a vendor agonistic approach and keep the business, creative and technical perspectives in mind. 
 

Many Digital Asset Management systems suffer from poor user interface design, confusing layouts, lack of clarity, too many buttons, and a general lack of a great user experience (UX). UX experts from Marlabs’ UX Practice can work with the customers to analyze how users interact with the DAM system and align this with a clear DAM strategy. We can rebuild the DAM UI applying our proven UX methodologies to improve the user experience of the DAM system in a significant way. Ultimately, improving UX will clarify user functionality and improve user adoption of the DAM system.

Case Study
Marlabs was able to advise the executive stakeholders on how to best proceed on the business and technical aspects of the project, while not affecting ongoing production until the solution was ready.

Selecting a Digital Asset Management solution, just like selecting a car, depends on the plan to use it. So there is no one size fits all solution. Selecting the right DAM solution/vendor is the most critical decision that organizations must take in order to ensure a long-term positive impact on the business. There are numerous factors to consider and cost is just one of them.

We have a detailed vendor selection framework that will help organizations not only in selecting the right DAM solution but also in ensuring they are successful. The framework involves creating use cases and business needs of implementing a DAM solution and initiates a request for proposal (RFP) or request for information (RFI) process. We will closely work with customers during the entire RFP process and perform a thorough due diligence in shortlisting the solution providers, who will meet the business goals and find a solution that is the right fit for the organizations. On selection of the right DAM solution/vendor, we will oversee the entire implementation process to ensure a successful production launch within the timeline and budget.

 
Case Study
Marlabs was able to advise the executive stakeholders on how to best proceed on the business and technical aspects of the project, while not affecting ongoing production until the solution was ready.

Organizations use DAM systems either as an on-demand or on-premises installation. The support needs between these two installation types are varied. We have a number of cost-effective options for ongoing support, depending on the organization’s needs. We provide up to 24x7 operational support in administering and managing the DAM systems.

Case Study
Marlabs was able to advise the executive stakeholders on how to best proceed on the business and technical aspects of the project, while not affecting ongoing production until the solution was ready.

Our customers may be considering their first Digital Asset Management (DAM) solution, migrating to an improved solution, or consolidating several systems. We will work with customers to get their valued digital assets migrated to that solution along with the respective metadata mapped correctly to the metadata schemas needed. There are plenty of pitfalls involving migrations, which we will help avoid along the way. 

Digital assets may have duplicates hidden with different file names. We can help customers identify, isolate, and even remove duplicate digital assets using a variety of tools. Once we establish these tools within the customer organizations, we can empower them to deduplicate all existing digital assets and do this on a regular basis.

 
Case Study
Marlabs was able to advise the executive stakeholders on how to best proceed on the business and technical aspects of the project, while not affecting ongoing production until the solution was ready.

In as little as one week, Marlabs can assess the current maturity, workflow, and usage of customers’ digital assets to determine where the quick wins are and then layout a roadmap for a best-in-class Digital Asset Management system. This assessment will review the people, process, technology, and information currently involved across the groups who use the digital assets. Our deliverable would include the maturity model survey results, assessment of current challenges, recommendations, and strategic roadmap to get to the next level in a vendor neutral perspective. 

In the event that the sponsors need a business case needs to justify the Digital Asset Management solution investment, Marlabs will work with the stakeholders to develop the business case highlighting the benefits and organizational value.

 
Case Study
Marlabs was able to advise the executive stakeholders on how to best proceed on the business and technical aspects of the project, while not affecting ongoing production until the solution was ready.

 

Case Studies

  1. DAM for a non-porofit organization facilitates the launch of the solution

Resources

  1. The People Aspects of Digital Asset Management: Part 1
  2. The People Aspects of Digital Asset Management: Part 2
  3. Company fact sheet