TrueChoice Solutions and Marlabs Sign Global Development and Sales Alliance
New York. (May 8, 2007) – TrueChoice Solutions, Inc. has signed a global development and sales alliance with Marlabs, Inc., a recent Inc. 500 Hall of Fame inductee, according to Sev Keil, chairman and CEO of TrueChoice Solutions. Together, the companies will work to meet the rapidly-growing demand for the TrueChoice(TM) preference technology suite..
Under the terms of the agreement, Marlabs, a global full-service provider of application development, managed and consulting services, will jointly build US- and India-based development centers to deliver fully-customized solutions based on TrueChoice technology. These solutions will include predictive selling tools for lead generation and automated sales conversion, as well as analytical tools for customer intelligence.
Commenting on the alliance, Mr. Keil stated, “Marlabs is a perfect fit for TrueChoice. On the technical side, Marlabs’ skill set will enable us to rapidly scale up our delivery and development function, while ensuring the highest level of quality for our FORTUNE 100 clients. On the sales side, Marlabs is an established leader in our key client areas, such as banking, insurance, healthcare, and media. We look forward to a long and mutually-beneficial relationship with them.”
Siby Vadakekkara, CEO of Marlabs, added, “We are delighted to be working with the recognized global leader in the growing field of preference technology. TrueChoice offers a unique solution that leads to higher sales, greater customer satisfaction, and valuable customer insights. By joining forces with them, we will expand our portfolio of capabilities, while further differentiating our services in the global outsourcing marketplace.”
About Marlabs, Inc.
Headquartered in Edison, New Jersey, Marlabs is a global full service provider of application development, managed and consulting services with dedicated vertical industry practices in the healthcare, pharmaceutical and life sciences industries. The company maintains U.S. development centers in Allentown, Pa., Austin, Texas, and Cheyenne, Wyo., and an Asia Pacific development center in India.
Marlabs’ technology alliances include such market leaders as Microsoft,
IBM and Oracle. Marlabs is ranked number one in the application development
category in CRN magazine’s 2005 Fast Growth 100 and ranked 13th
overall. The company was also recognized in 2005 as one of the “50
Best Places to Work in New Jersey” by NJBIZ and as a VARBusiness
500 company by VARBusiness. Marlabs is an Inc. 500 company and has been
repeatedly recognized by Deloitte & Touche in its Fast 50 and Fast
500 programs. For more information, please visit www.marlabs.com
Media Contact:
RandyHobler
914-693-5938
rhobler@optonline.net
About TrueChoice Solutions, Inc.
Headquartered in New York, TrueChoice Solutions is a software development firm that provides unique insights into customer preferences. Used by a growing number of FORTUNE 100 clients, the TrueChoice(R) Preference Technology Suite is based on novel econometric technologies that for the first time allow companies to precisely quantify the preference structures of individual customers and employees. TrueChoice Solutions, Inc. is privately held, and may be reached at + 1-212-660-3000 or on the Web at www.truechoicesolutions.com.
Contact:
William Kozel
Director of Communications
TrueChoice Solutions, Inc.
T: 610-325-0900
wkozel@truechoicesolutions.com
