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| Manage challenges from changing consumer choice, fragmenting audiences and increasing competition. |
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| “ The commitment to the project, flexibility in the face of change and willingness to go the extra mile to meet critical deadlines has been a major cornerstone in the overall success of the project. ” |
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| - Jim Klepp, Vice President, Young & Rubicam |
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Contact Marlabs at  to learn how you can better leverage technology to optimize the creation, delivery and distribution of content. |
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| Outsourced campaign management |
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| Marlabs is helping a Direct Marketing agency manage its campaigns more effective with our outsourced campaign management offering. Click here to read more |
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The various sections of the media industry are in a state of flux. Proportions of advertising budgets allocated to each sector are changing. Online advertising has emerged as the fastest growing segment. Pricing pressures along with rising costs have pressurized margins. Increasing M&A activity is leading to consolidation.
Traditional boundaries between TV, telecommunications, and computers are dissolving, as increasingly rapid transmission of digital data leads to convergence of these markets.
Today, audiences are becoming increasingly fragmented, dividing their time among multiple media selections, channels and platforms. For the last few decades, consumers have migrated to more specialized, niche content via cable and multi-channel offerings. Now, with the growing availability of on demand, self-programming and search features, some consumers are moving to personalized viewing.
Rising production costs and marketing expenses are a challenge for the Motion Picture industry. With increasing competition from convergence players in TV, telecommunications and the Internet, the Motion Picture industry is confronting unparalleled complexity, dynamic change and pressure to innovate.
Marlabs solutions help our media clients to adapt to the new industry paradigm.
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| Media Industry Solutions |
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- Advertising tracking
- Content management
- Intellectual property management
- Licensing and royalty management
- CRM systems
- IT infrastructure services
- Business process outsourcing services
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